TRW Automotive Aftermarket’s business appointed Lisa Rodriguez as Marketing Services Specialist for North American Parts & Service to support the company’s focus on digital and media strategy.
Rodriguez joins the company from her most recent role as Social Media & Marketing Administrator for NGK Spark Plugs.
Mark Thorpe, product & marketing group manager TRW Automotive Aftermarket, said: “Lisa will be an asset to the team. With a proven track record for positively influencing business results, she brings a wealth of knowledge in the areas of social media, digital and large-scale event marketing management.
Rodriguez added: “I’m proud to be joining TRW, a top 10 global OE automotive supplier, with a small company feel. “I’m excited to be part of the heightened marketing, digital and social media roll out; to spread the TRW messages of OE quality, safety and component range as we further develop the TRW footprint across the North American Aftermarket.”
Rodriguez will be based in Wixom, Mich., and will report to Thorpe.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.