Steve Horn joins Premium Guard as corporate ambassador, senior strategist

Oct. 26, 2017
Premium Guard Inc. (PGI), a global sourcing platform for automotive replacement parts, appointed aftermarket industry veteran Steve Horn as its Corporate Ambassador & Senior Strategist.

Premium Guard Inc. (PGI), a global sourcing platform for automotive replacement parts, appointed aftermarket industry veteran Steve Horn as its Corporate Ambassador & Senior Strategist. The announcement was made by Anan E. Bishara, President and CEO of PGI, who noted that Horn will take part in shaping the company’s business strategies.

Horn will report directly to Bishara. He will also have additional responsibilities including customer strategy, product strategy, directing special projects, and involvement in industry events.

PGI created this position in response to the company’s growth and expansion in the aftermarket. Bishara noted, “As our business has continued to prosper and grow, we recognize the importance of having seasoned industry veterans on board to help advise our management team and expand our overall capabilities. Steve Horn brings nearly four decades of aftermarket experience to our team and he has held senior management positions on both the distribution and supplier sides of the business. He will be an incredible asset to PGI.”

Before joining PGI, Horn, worked in a variety of positions at ATP Automotive from 2010 to 2016, where he served as Vice President – Sales, Senior Vice President – Sales, and Executive Vice President. Prior to joining ATP, Horn was the Vice President Sales & Marketing at Champion Laboratories where he initiated the global rebranding of the Luber-finer brand. Before Champion, he was the Business Unit President at Perfection Clutch, a division of the Marmon Group and was responsible for building a new sales group in the U.S. and Canada. Horn has also served in senior leadership positions at ARI, Raybestos Brakes, and Apex Automotive Warehouse.

Horn has been involved with various Automotive Warehouse Distributors Association (AWDA) committees during his career and has earned the AAP and MAAP designations from the University of the Aftermarket. He is a recipient of the AWDA “Pursuit of Excellence” award and the Northwood University Automotive Education Award. Horn is also a member and former board member of the Automotive Sales Council. Horn holds a Bachelor of Business degree from Western Illinois University.

PGI is a global sourcing platform for automotive replacement parts and serves all segments of the automotive aftermarket retail and traditional channels. PGI offers retailers, buying groups, and WDs a platform for a complete ‘Private Label Solution,’ including product design, engineering, quality control, supply chain management, distribution, logistics, marketing, electronic cataloging, and field support. PGI is headquartered in New York City and operates from a new 500,000-square-foot distribution center in Memphis, Tenn.

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