RANDYS Worldwide®, the nation’s leading manufacturer and distributor of automotive aftermarket drivetrain parts announces Martin & Company Advertising has been retained as the company’s agency of record.
As the leading source for high quality drivetrain parts for light-duty cars, trucks and SUVs, RANDYS Worldwide distributes a comprehensive line of products including: differential gears, axles, installation kits, driveshafts, lockers, limited slip differentials, remanufactured transfer cases, axle assemblies and manual transmissions. In addition to the company’s flagship RANDYS Worldwide brand, parts are manufactured and sold under three additional well-known brands: Yukon Gear & Axle®, USA Standard Gear® and Zumbrota Drivetrain. RANDYS Worldwide distributes products from seven strategically located warehouses including: Everett, WA; Zumbrota, MN, Fresno, CA; Florence, KY; Portland, OR; Franklin, TN and Arlington, TX.
Martin & Company Advertising, based in Nashville, TN, is a leading full service marketing and communications agency with three decades of experience serving clients marketing to the specialty performance and traditional automotive aftermarket.
RANDYS Worldwide Marketing Director Neal Hollingsworth, says, “With the recent purchase from Tailwind Capital, we have the green light to aggressively pursue our long-term marketing objectives and new customer acquisitions to ensure maximum sales and customer satisfaction. Martin & Company has a proven record of assisting middle market companies with solid growth strategies. We look forward to working with Zan and her team to ensure we become the number one source in drivetrain auto care and performance. “
Martin & Company President Zan Martin says, “RANDYS Worldwide is on the cusp of major growth. We look forward to assisting with their long-term plans for growing RANDYS Worldwide sales with their existing brands and proposed new ventures. Our expertise is based on thirty years’ experience specializing in the automotive aftermarket and success in developing integrated marketing strategies for companies poised for growth.”
About RANDYS Worldwide®
Established in 1982 and based in Everett, Washington, RANDYS Worldwide® is the leading distributor of aftermarket drivetrain and performance parts for the general automotive, motorsports, and off-road enthusiast. With a variety of products for cars, SUVs, and light duty trucks, RANDYS’ core business is focused on the distribution and manufacturing of parts through four major company brands: RANDYS Worldwide, Yukon Gear & Axle®, USA Standard Gear® and Zumbrota Drivetrain. RANDYS also has the industry’s only fully integrated drivetrain search portal, DiffWizard, that provides consumers with direct search results on their specific drivetrain needs. To learn more about RANDYS Worldwide, visit www.randysworldwide.com.
About Martin & Company Advertising
Martin & Company Advertising is a full-service agency based in Nashville, TN that offers custom-fit marketing for automotive aftermarket manufacturers serving multiple markets – outdoor, marine, heavy duty, powersports, off-road and import. Formed in 1992, Martin & Company specializes in integrated brand development, digital, print and broadcast media, creative services, and first-rate video production services. Agency president Zan Martin has served on the Board of Directors of SEMA serving as chair of the SEMA Marketing Task Force. For more information visit www.martincoadvertising.com, or call 615-876-1822.