The National Pronto Association named Motorcraft the 2017 Original Equipment (OE) Supplier of the Year. Selected by more than 90 members across North America, the OE Supplier of the Year recognition is the highest honor awarded by the association.
“This award is a testament to the hard work each of our team members has done to grow Motorcraft in the aftermarket,” said Bradley Bellamy, Motorcraft Sales Operations Manager. “Thank you to Pronto and the Motorcraft team for all they do in delivering and marketing quality products, services and support.”
Pronto is made up of warehouse distributors, many of which are Ford Authorized Distributors (FADs) that service Ford dealers, fleets, aftermarket installers and other customers. Ford and Pronto have been collaborating for the past five years focused on how Ford can add value to Pronto’s existing programs to better support Ford customers.
Whether customers are looking for an original equipment part or high-quality, vehicle-specific replacement parts at competitive prices, Motorcraft is the only brand recommended by Ford Motor Company for Ford and Lincoln vehicles. That means they are designed to fit right the first time, helping reduce vehicle downtime and comebacks.
“Pronto is pleased to present our 2017 OE Supplier of the Year award to Motorcraft,” said Robert Roos, Vice President, Sales and Marketing. “Our membership made a clear choice based upon the great quality products and services they provide to Pronto. They are a valued brand asked for by name by our service center customer base. Pronto is proud of our association with Ford and the Motorcraft brand.”
This is the second year Motorcraft has received OE Supplier of the Year. The last time was in 2015.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.