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Hot Import Nights, Turtle Wax announce Global Tour partnership

Thursday, January 24, 2019 - 08:00
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NEWPORT BEACH, Calif./PRNewswire/ -- Hot Import Nights (HIN) announced a major partnership with Turtle Wax for their 2019 Global Tour. The partnership, which teams up these two global, innovative brands, includes a large-scale integrated marketing program, social and digital activations, and a content-driven narrative. Turtle Wax will organically integrate into HIN's events with a focus on creating viral content, tying in top influencers, unveiling vehicle builds and showcasing the "Best in Show" and "Cleanest Car" in a Turtle Wax-sponsored award show.

"Turtle Wax is one of the world's most iconic pop culture brands, so it was a no-brainer to partner with Hot Import Nights to modernize the auto show experience," said Daren Herbert, chief marketing officer, Turtle Wax. "While we're pros at car care – we're the number one selling brand in the auto appearance category in spray wax, car wash, carpet and fabric care and more – we're also at the forefront of lifestyle marketing with programs in esports and music, which are also at the center of the HIN experience. Between the new Turtle Wax ICE® & HYBRID products we'll show off and the interactive brand experience we'll bring to events around the world, we know the 2019 HIN Tour will be the best yet."

"We're ecstatic to embark on this year's 'Turtle Wax Hot Import Nights' 2019 Tour showcasing thousands of modified vehicles around the world. We're proud of the fact that Turtle Wax, a veteran in the automotive industry with top-quality products, continues to find ways to support the lifestyle of the individuals and community behind the vehicles themselves. It's synchronicity at its best as we share a parallel mindset," said Kathryn Miclat, director of brand partnerships, HIN. "We can't wait to unveil some amazing vehicle builds at each tour stop and create unique digital content for millions to enjoy! This definitely is going to be one of the best HIN Tour Seasons yet."

Other partnership activations include a social media presence, featured Turtle Wax sponsored vehicles, product giveaways and promotions, and photo and video shoots. Turtle Wax will be branded on all marketing and promotional materials along with the Hot Import Nights brand mark. The Turtle Wax Hot Import Nights Tour will kick off the 2019 season at the iconic Los Angeles Memorial Coliseum in California, Saturday, March 30, 2019.

About Turtle Wax
The Turtle Wax story started with the launch of the first-ever liquid auto polish in 1944. Nearly 75 years later, the Most Innovative Brand in Car Care™ is still capturing the attention of the auto appearance category as the No. 1 selling brand in spray wax, car wash, carpet & fabric care, and more. With product distribution in more than 90 countries, the Turtle Wax brand resonates around the globe, but the brand's heart remains in its hometown of Chicago, where award-winning innovation is developed to this day. For an inside look at the brand's breakthrough product development process or how Turtle Wax supports car culture worldwide, visit

About Hot Import Nights
Hot Import Nights (HIN) is the world's largest and most unique indoor/outdoor automotive lifestyle event and leading influencer in the tuning culture market. In addition to a dazzling display of the nation's best and most numerous customized show cars, this one-of-a-kind pop culture experience also features live performances with social media influencers in a unique lights-out, nightclub atmosphere. Over the years, revelers have been treated to elaborate product displays from sponsors such as Wish, Valvoline, Sylvania, XM Satellite Radio, Boost Mobile, NOS Energy Drink, Fast & The Furious, McDonalds, Pepsi, Mazda, Ford, The National Guard, AT&T and many more. The events are attended by thousands of automotive and entertainment enthusiasts each year across the globe for two generations and running.

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