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Fred Snow becomes President at HELLA Automotive Sales Inc.

Friday, April 19, 2019 - 07:00
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HELLA GmbH & Co. KGaA appointed Mr. Fred Snow as President of HELLA Automotive Sales, Incorporated in addition to his functions as head of aftermarket sales with effect from March 1, 2019. This is following a planned handover process from his predecessor, Henning Schroeder, to assure a seemless change.  Fred Snow has been in charge of Aftermarket Sales in his role as Vice President US & Canadian Aftermarket since 2006. The Master of Business Administration and married father of one, has worked for HELLA for 25 years.

”In the aftermarket, HELLA has a great opportunity to leverage our OE leadership position in advanced electronics to bolster our current business. Electronics are growing in importance to everything automotive and the aftermarket is following suit. I am excited in my new role to oversee our aftermarket growth in this area and overall, plus working to meet the needs of an always changing market.” said Mr. Snow. 

The aftermarket sales and marketing team has been reorganized, with Sales Channel Director roles created. Jamie Barnes has been named the Sales Channel Director for Spare Parts (Traditional WD, Import Specialist, Spare Parts and Thermal Specialist Channels), he also will look after Canadian sales. Urs Georges has been named the Sales Channel Director for Universal Parts (Heavy Duty, Accessory Specialist, E-commerce, and Retail Channels). Marketing for North and South America will be assumed by Pablo Sanchez. Alejandro Caballero continues as Sales Director for Central / South America.

In addition to the changes to the aftermarket sales and marketing team, there were some additional changes made last Fall. Florian Mertins assumed the position of Head Product Management and Business Development; his product development role is regional. Head Regional Order Fulfillment position was created and assumed by Dennis Hamann. Steve Profeta remains as Vice President for Finance and Quality.  Jeff Haas remains as Vice President for Special Applications business division for North America.

HELLA GmbH & Co. KGaA, Lippstadt: HELLA is a global, family-owned company, listed on the stock exchange, with more than 40,000 employees at over 125 locations in some 35 countries. The HELLA Group develops and manufactures products for lighting technology and electronics for the automotive industry and also has one of the largest retail organizations for automotive parts, accessories, diagnostics, and services within Europe. With nearly 7,000 people working in research and development, HELLA is one of the most important innovation drivers on the market. Furthermore, with sales of 6.6 billion euros in the fiscal year of 2016/2017, the HELLA Group is one of the top 40 automotive parts suppliers in the world and one of the 100 largest German industrial companies.

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