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Fiona Chiew: Automechanika Shanghai highlights China’s rapidly growing aftermarket

What can attendees expect at this year’s Automechanikia Shanghai show?
Wednesday, November 6, 2019 - 08:00
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Joining Messe Frankfurt’s Asian division in 2002, Fiona Chiew has risen to become deputy general manager at Messe Frankfurt Hong Kong, the global convention firm that produces the Automechanika Shanghai aftermarket trade show.

Assisted by spokeswoman Suzy Heston, Chiew and her team have responded to a series of questions posed by Aftermarket Business World about the details of this year’s event:

Fiona Chiew

Where is Automechanika Shanghai being held?

The upcoming edition of Automechanika Shanghai is set to take place at Shanghai’s National Exhibition and Convention Center (NECC), Dec. 3-6 (Tuesday to Friday).

333 Songze Avenue, Shanghai, 201702, China

Tel: +86 21 6700 8888

Fax: +86 21 6700 8877

Is there easy access from roadways and the airport, and are hotels readily available, for attendees arriving from the U.S.? Is there assistance available for making travel arrangements?

To further aid you while in Shanghai, we are offering a travel guide with detailed descriptions of local sightseeing spots, restaurants, visa applications, onsite facilities, etc. to provide a better understanding of the city as well as the show.

The travel guide is available here:

Also, please refer to the travel and stay web page on the Automechanika Shanghai website:

Does Automechanika Shanghai attract many attendees and exhibitors from the U.S. and other nations, or is it mostly directed toward people in the Chinese aftermarket?

In 2018, the fair welcomed 150,568 professional buyers (a 15 percent increase over 2017) from 145 countries and regions across the entire automotive sectors, 90 percent of which believe that the show had an influence on their purchase decision.

What is the history of the fair? How long has Messe Frankfurt been producing this event?

Fifteen years as of 2019. When the show first opened its doors back in 2004, it hosted just 235 exhibitors and 9,000 visitors. In 2018, a staggering 150,568 visitors filtered through every corner of the NECC. It has continued to embrace change and nurtured development by way of new themes and elements.

Looking to the future, we plan to collaborate further with research institutes, universities, industry organizations, finance and insurance firms, and the wider automotive community, so that we can work together and advance the fair’s automotive ecosystem.

Over the past 14 editions, Automechanika Shanghai has continued to thrive alongside Asia’s automotive industry; China has now become the world’s largest auto market.

What is your current assessment of China’s aftermarket? Is it thriving? Are more Chinese people purchasing vehicles and related parts and services?

In recent years, the automotive aftermarket has been both an essential and strong source of profit for the industry. As expected, China has quickly become a key contributing country towards the aftermarket’s global shares.

Findings reveal that the car ownership in China reached 127 million units in 2017, while the aftermarket was valued at $18.4 million. The aftermarket is forecast to represent 55 percent of the entire automotive supply chain by 2025. Together with increased car ownership, this boost has also been backed by many new government initiatives that can attract a wealth of possibilities for customers, distributors, suppliers and service providers alike.

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