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DENSO establishes joint venture to offer aftermarket products, services in South Africa

Friday, July 12, 2019 - 07:00
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DENSO Corporation, the world’s second largest mobility supplier, and Smiths Manufacturing (Pty) Limited owned by Metair Investments Limited today announced they have established DENSO Sales South Africa (Pty) Limited, a joint venture dedicated to selling aftermarket products and services in Southern Africa.
South Africa has one of the largest economies in Africa, and car ownership is the highest in the region. DENSO established DENSO Sales South Africa to sell repair parts and accessories and offer services such as repairs for passenger cars and commercial vehicles in South Africa and neighboring countries. The new company will help ensure safety and increase convenience for customers in the region.
Southern Africa is a promising market, especially with the number of vehicles in the region. By establishing a new company, we will strengthen our capability to meet new customers’ needs in new countries, offer appropriate products and services tailored to the region, and further expand our aftermarket business.
DENSO Sales South Africa will increase a product lineup mainly for vehicles manufactured by Japanese-affiliated automakers, which account for 40% of vehicle ownership; strengthen the repair service network for car air conditioners and diesel engine parts, etc.; and build an efficient logistics system.
In 2010, DENSO established DENSO Sales Middle East & North Africa FZE in the United Arab Emirates to operate and expand the sale of aftermarket products in the northern part of the African region. Since 2013, DENSO has joined the forces with Smiths Manufacturing to sell aftermarket products and research market needs and structures.

Profile of the new company
Name DENSO Sales South Africa (Pty) Limited
Head office Isando Business Park Office E1A, 10 Hulley Road, Kempton Park, Isando, 1609, Gauteng, South Africa
President Selvin Konar
Establishment June, 2019
Capital ZAR 16,300,000
Ownership 51% owned by DENSO, 49% owned by Smiths Manufacturing (Pty) Limited
Business description Selling repair parts and accessories for passenger cars and commercial vehicles and offering services such as repairs


Reference: Profile of Smiths Manufacturing
Name Smiths Manufacturing (Pty) Limited
Head office 10 Pineside Road, New Germany, 3610, KwaZulu-Natal, South Africa
President Selvin Konar
Establishment April, 1958
Ownership 75% owned by METAIR, 25% owned by DENSO
Business description Manufacturing and selling of automotive components such as car air conditioners and radiators

About DENSO Corporation
DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 211 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit

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