CRP Automotive announced the re-appointment of Michael Palm as Vice President of Sales and Marketing. Palm was previously Vice President of Marketing and Brand Management.
He will now reassume the lead of the Automotive Sales Team and will continue to be responsible for automotive cataloging and corporate marketing. Palm’s re-appointment comes as a result of a recent restructuring of the executive management team, which combined the executive sales and marketing positions.
A 21-year veteran of the company, Palm began his career with CRP in 1986, working in product development and marketing. He left the company in 1995 to join Berlitz International, a global leader in language instruction and cultural training. He served in several marketing roles, including Director of Worldwide Marketing.
In 2005, Palm returned to CRP as VP of Marketing. Since his return 12 years ago, he has managed Marketing, Sales, Customer Service, Brand Management and Product Development in both CRP’s Automotive and Industrial sectors. From 2005-2008 Palm was VP of Marketing, from 2009-November 2013 he was VP of Sales and Marketing, and from November 2013 to September 2017 he was VP of Marketing and Brand Management. Today, Palm is directly responsible for the planning and execution of CRP’s marketing and sales management strategy, corporate brand positioning and promotion of the company. He is a member of the senior management team.
CRP Automotive is a part of CRP Industries, a leader in the manufacture, marketing, and supply of automotive parts and industrial products. CRP Automotive provides some of the industry’s leading brand names, including ContiTech Automotive Belts, Rein® Automotive Parts and Accessories, Pentosin Technical Fluids, AJUSA Engine Parts, and Atlantic Automotive Engineering Steering Systems.
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