Robert Bosch added 31 new SKUs to several of its product lines in August. New SKUs have been added to Bosch Blue Disc Brake Pads, Ignition Coils, Throttle Bodies, Premium Oil Filters, Rotating Machines, OE Fine Wire Spark Plugs, Aerotwin Wiper Blades and High Pressure GDI (gasoline direct injection) Fuel Pumps.
Bosch Blue Brake Pads
In August, three new Bosch Blue Brake pad sets have been added to the Bosch braking components portfolio to provide additional coverage for 3.0 million late-model Domestic and Asian units in operation. Bosch Blue Brake Pads are specially designed to deliver quality, value and performance to the ‘everyday driver.’ Their OE-style, multi-layer shims provide superior noise dampening characteristics. For additional protection and value, select Bosch Blue Brake Pad sets are towel-wrapped in a material similar to shop towels that technicians use on a daily basis while working on their customers’ cars.
Of the new SKUs, two come with hardware kits covering 2004-2010 Infiniti QX56, 2005- 2010 Jeep Grand Cherokee, 2013-2014 Nissan Leaf and others. The remaining SKU covers 2014-2015 Chevrolet Silverado 1500 and 2014 GMC Sierra 1500.
Bosch Ignition Coils
Two new ignition coils have been added to the Bosch product portfolio. Reputed industrywide for their reliability and performance, these Bosch ignition coils offer direct-fit application and are designed to meet or exceed manufacturer specifications.
The two part number additions cover 1.3 million vehicles in operation, including 2000-2005 Volkswagen Jetta; 2000-2010 Volkswagen New Beetle, and a number of Mercedes-Benz C-class models including 2007-2009 C230 and C230 4Matic, 2009-2011 C300 4Matic, 2008-2010 Ci500 and more.
Bosch Throttle Bodies
The Engine Management group has released one throttle body part number which covers 509,000 late model Domestic vehicles in operation. An essential part of the air intake system in a modern gasoline engine, the throttle body assembly – in combination with the electronic throttle control system – regulates the amount of fresh air entering the engine. This unit is an actual OE product which offers plug and play operation with no flash update needed.
The single part number covers 2013 Buick Encore, 2011-2013 Chevrolet Cruze and 2012-2013 Chevrolet Sonic.
Premium Oil Filters
Premium engine performance calls for premium oil filters. Bosch has added 11 part numbers to its Premium Oil Filter line – eight new cartridge-style SKUs and three new spin-on filters. Together they cover 5.2 million vehicles in operation. Bosch Premium Oil Filters feature advanced media that offers 99 percent filtration efficiency and has the capacity to hold 14 grams of dirt.
Bosch Premium Oil Filters (cartridge type) are available for Domestic and Asian vehicles such as 2013-2014 Buick Encore, 2006-2014 Lexus IS250, 2007-2014 Lexus LS460 and many more. European applications include 1998-2006 Volkswagen Beetle, 2004-2005 Volkswagen Passat, 2008-2009 Audi TT, 2003-2013 Audi A3, 2006-2010 BMW M5, 2011-2012 911 Porsche Carrera GTS and more.
Spin-on Premium Oil Filters are available for a variety of vehicle applications including Jaguar, Audi, Nissan, Volkswagen, Ford, and Bentley.
Bosch Starting and Charging systems is releasing 3 new part numbers covering 72,000 additional late-model Asian and European vehicles in operation.
The new releases include one remanufactured alternator and two remanufactured starters for late model Asian and European vehicles. The remanufactured alternator is available for several Mercedes-Benz models including 2011-2013 E350, GL350 and S350 V6 Cyl. 3.0L turbocharged diesel. The two remanufactured starters are available for 2010-2011 Mercedes-Benz Sprinter 2500, 3500, V6 Cyl. 3.0L diesel and 2014 Kia Rio L4 Cyl. 1.6 Liter with start/stop technology.
Built to last using high-quality materials and the most advanced technology, Bosch alternators and starters are 100 percent performance-tested and are designed for longer, more reliable service.
Bosch OE Fine Wire Spark Plugs
Since 1903 Bosch has offered some of the most innovative spark plug designs to the automotive industry. This month, Bosch has added five new part numbers to its line of OE fine wire spark plugs covering a total of 1.7 million Asian, European and Domestic vehicles in operation on U.S. roads.
The new additions feature the most advanced precious metal technology and include two OE Fine Wire Platinum part numbers, an OE Specialty Fine Wire Double Platinum part number and two OE Specialty Fine Wire Iridium part numbers – one with copper ground electrode for RAM trucks with the 6.4L Hemi.
Two OE Fine Wire Platinum Spark Plugs are available for Domestic vehicles such as 1985-1988 Chevrolet Spectrum, 2000 Chrysler Grand Voyager, 1988-1989 Chrysler New Yorker and others. European vehicle coverage includes 1987-1989 Alpha Romeo Milano, 1981-1987 Audi Coupe and 1998-1991 Audi 90 and others.
One OE Specialty Fine Wire Double Platinum Spark Plug covers a host of BMW models including 2013-2014 BMW Alpina B7, 2012-2013 BMW320i; BMW 528i; 2013 BMW 328i xDrive and others.
One OE Specialty Fine Wire Iridium part number covers several Mitsubishi models including 2006-2012 Mitsubishi Eclipse and 2004-2012 Mitsubishi Galant. The other OE Specialty Fine Wire Iridium part number covers 2014-2015 Dodge Ram 2500, 3500, 4500, 5500 6.4L Hemi.
Bosch Aerotwin Wiper Blades
Bosch has added two new Aerotwin Wiper Blades to its wiper blade portfolio covering an additional 758,000 vehicles in operation. These new additions to the Aerotwin line are a direct OE replacement for vehicles requiring specific connection types. Bosch Aerotwin wiper blades feature an integrated wind spoiler design.
These Bosch Aerotwin Wiper Blade sets fit 2009-2012 Mercedes-Benz C-Class, 2010-2012 Mercedes-Benz E-Class, 2004-2010 BMW 5 and 6 Series and M5 and 2006-2010 BMW M6.
Bosch High Pressure GDI Fuel Pumps
Worldwide leader in advanced engine management technology, Bosch has added four new high-pressure fuel pumps for vehicles equipped with gasoline direct injection. The high pressure pump is responsible for compressing the fuel supplied by the electric in-tank fuel pump to the pressure required for high pressure injection, up to 20 MPa (200 bar). As with all Bosch fuel pumps, these new units also offer OE form, fit and function.
They cover an additional 1.1 million late-model Domestic and European vehicles in operation.
The new part numbers are available for Ford, BMW and Rolls Royce. Included in the coverage are 2012-2014 Ford Edge, Explorer and other Ford models; 2012-2014 BMW 328i, 328i GT xDrive; and 2009-2014 Rolls Royce Ghost 6.6.
For more information on Bosch new products visit http://www.boschautoparts.com/news/new-product-communication.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.