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Black Magic adds three products to its 2019 lineup

Friday, February 1, 2019 - 08:00
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HOUSTON /PRNewswire-PRWeb/ -- ITW Global Brands, a leader in servicing the auto aftermarket industry with best-selling car care products, has announced three new, innovative products for the Black Magic® brand. These products include Black Magic® Intense™ Wheel & Tire Cleaner, Black Magic® Bleche-White® Tire Cleaner Aerosol and Black Magic® Tire Protectant with UV Guard. 

"Consumers are always looking for ways to speed up their cleaning and detailing process. Whether that comes from using a multi-purpose product or just looking for an easier application method," said Rusty Waples, Global Group Brand Manager, Black Magic. "We listened to them and are proud to provide three new, unique products that fit their needs. They all offer the premium performance and desired look our customers expect from Black Magic."

Joining the Black Magic Intense family of premium products (Black Magic Intense All Wheel Cleaner, Black Magic Intense Tire Wet and Black Magic Intense Tire Wet Spray), Black Magic Intense Wheel & Tire Cleaner's powerful foaming action provides a deep clean for wheels and tires in an easy one-step process. This product is currently the only premium aerosol wheel and tire spray on the retail market. Black Magic Intense Wheel & Tire Cleaner is now available at AutoZone® and will be on the shelves at Advance Auto Parts®, Pep Boys® and Meijer® by March.

The number one selling Black Magic Bleche-White Tire Cleaner now comes in an easy-to-use aerosol can, cutting the application time experienced with the trigger version of the product in half. Thanks to Black Magic's Primascrub™ formula, the fast-acting spray gets to work immediately, dissolving brake dust, grease, grime and road film on tires with black walls, white walls and white lettering. Black Magic Bleche-White Tire Cleaner Aerosol is now available at AutoZone and will be on the shelves at Advance Auto Parts, O'Reilly Auto Parts®, Pep Boys and Meijer by March.

Rounding out the new product lineup, Black Magic Tire Protectant with UV Guard was designed to block harmful UV rays that break down rubber and reduce brown haze build up on the tire wall. This easy-to-use aerosol can leaves a new tire/matte finish that is non-greasy and resists sling. Black Magic Tire Protectant with UV Guard is now available at AutoZone and will be on the shelves at O'Reilly Auto Parts, Pep Boys and Meijer by March.

In addition, Black Magic teamed up with Ryan Tuerck and Chris Forsberg, two of Formula DRIFT's most decorated competitors, to demonstrate the benefits of each new product. You can find a video of the two professional drivers working with all three of these new products on YouTube

To learn more about each of these new products, please visit

About ITW Global Brands
ITW Global Brands (, headquartered in Houston, Tex., specializes in servicing the auto aftermarket, selling car care products under the Rain-X®, Gumout®, Black Magic®, Blue Coral® and No Touch®. These brands compete in the wiper blade, appearance chemical and performance products segments of the automotive aftermarket.

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