Effective January 1, 2014, the Automotive Distribution Network will merge Auto Pride and CMB subsidiaries to grow the combined brand and develop greater marketing and product programs for its respective affiliates at every level of distribution, according to Mike Lambert, president of the Network.
“This merger will enable our Network staff to create stronger, more unified programs, while providing improved support to our manufacturer partners. We will maintain a shareholder and non-shareholder status for our members, who will continue to operate under the Parts Plus, IAPA, and Auto Pride brands.” said Lambert.
As the result of the merger, The Network’s Cora Roark has been promoted to Director of Auto Pride, responsible for expanding the merged brand. “Cora had been responsible for the CMB Network division. Her success there makes us very confident in her ability to handle the new role,” said Lambert.
The new combined division will hold its annual membership meeting in Savannah, Ga., on April 14.
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