Auto Value, Bumper to Bumper name Wix Filters 2017 Channel Partner of the Year

Dec. 7, 2017
The 2017 award is based on Wix Filter’s training, marketing, fill rate, parts coverage, strong sales support and dedication to the professional technician, and overall support to the shareholders.

Auto Value and Bumper to Bumper announced that Wix Filters was selected as the 2017 Channel Partner of the Year by shareholders of the Aftermarket Auto Parts Alliance.

The 2017 award is based on Wix Filter’s training, marketing, fill rate, parts coverage, strong sales support and dedication to the professional technician, and overall support to the shareholders, the Alliance said.

“Wix stood out as our clear winner,” said Dan Rader, Vice President, product and category management for the Alliance. “Wix goes above and beyond in all facets of business. They are committed to our customers and share our vision of success.”

The announcement was made during the recent Alliance annual Winter Meeting in Miami.

"We were shocked and thrilled with winning the 2017 Alliance Channel Partner of the Year Award,” said Jeff Blocher, Director of Sales and Marketing, Wix Filters. “Shocked because we are being recognized by great customers for doing the right stuff we think we are supposed to be doing every single day and thrilled because those day to day efforts of the entire team are being praised as award winning."

More than 500 people, both shareholder members and supplier channel partners, attended the four-day meeting.  The awards banquet is the highlight of the winter meeting.

Other Auto Value and Bumper to Bumper banquet award winners included:

  • Manpower Award – Gates Rubber Co.
  • Training Support Award – Standard Motor Products
  • Lone Star Award – Dupli-color
  • Marketing Award – Tenneco
  • Logistics Award – Mevotech
  • Customer Service Award – EastPenn Manufacturing
  • Diamond Award – Arnott Air Suspension Products
  • Technology Support Award – Dorman Products
  • Exclusive National Brand – Robert Bosch LLC.

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