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Auto parts resellers define needs of customers

Wednesday, October 26, 2016 - 07:00
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Bruce Adams, managing editor for Aftermarket Business World, wrote a blog, "Automotive parts resellers note differences between professional, DIY customers.”

Most auto parts resellers (56 percent) said that price is the most important need of do-it-yourself (DIY) customers. But when it come to their professional customers, 43 percent of the same respondents said quality was the most important need of their customers. Some 21 percent of resellers said price was the second most important consideration of their professional customers.

Click here to read more about the Aftermarket Business World 2016 Reseller Product Study.

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