APC Automotive Technologies LLC named Paul Wise as its Vice President, Corporate Marketing & Communications. Hugh Charvat, CEO of APC Automotive Technologies, made the announcement, noting that Wise will be a key partner for the AP Exhaust and Centric product, sales and marketing teams, and will help drive a cohesive brand strategy as well as an overarching corporate marketing plan in support of the company’s growth objectives.
APC was formed in May 2017 by the merger of AP Emissions Technologies and Centric Parts. Wise will be based in the Denver office and will report directly to Charvat.
Wise comes to APC with an extensive background in automotive marketing and brand leadership, most notably with Schrader International (sensors and valves) and Gates Corporation (belts and hoses). He has led similar marketing, communications, and strategic planning functions while helping to drive profitable growth in both original equipment and aftermarket channels. Most recently Wise completed an extensive company rebranding and repositioning of GOLFTEC, a world leader in retail golf instruction.
In making the announcement, Charvat noted, “Paul comes to us with a very strong pedigree in brand management, marketing and communications. I know what Paul can deliver from firsthand experience in working with him. I'm excited to see his impact across our entire product portfolio while also propelling our unified brand presence online. He will also lead our communications function both internally and externally, including our public relations/media initiatives, which will further position our key storylines of innovation and differentiation.”
Prior to joining APC, Wise had been the Senior Vice President, Revenue & Marketing at GOLFTEC in Denver since 2015. Before GOLFTEC, he was Director – Corporate Communications & Business Development at Schrader International from 2009–2015, where he was responsible for a global portfolio of automotive and industrial manufactured components, including sensor and valve product lines, tire pressure monitoring systems (TPMS), and diverse air/fluid control products. Wise was also Manager of Strategic Planning at Tomkins plc (Industrial & Automotive Group) and Product Line & Marketing Manager and Global Mobility Specialist with the Gates Corporation.
Wise holds a BS in Business Administration, MS in Management & Organization and an MBA in Business from the University of Colorado.
APC Automotive Technologies (APC) is a leading supplier of automotive, light truck and heavy-duty replacement parts offering emissions products under the AP® ANSA®, Cherry Bomb®, TruckEx®, Xlerator®, and Silverline® brands, and brake and chassis components under the Centric®, C-Tek®, Posi Quiet®, Fleet Performance, and StopTech® brands.
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