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Ford launches Omnicraft auto parts brand to fix all vehicles

Wednesday, January 25, 2017 - 09:00
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Ford dealers now have access to a complete family of parts to sell and to service all makes of vehicles as the Ford Customer Service Division (FCSD) launches its new Omnicraft brand.

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Ford said that adding Omnicraft to its family of parts will offer non-Ford vehicles competitive pricing, quality and convenience.

“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” said Frederiek Toney, president, Global Ford Customer Service Division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”

For launch, Ford focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, loaded struts, and starters and alternators.

“Today, 1,500 parts numbers are available with plans to eventually reach approximately 30 parts categories and 10,000 parts,” Toney said. “We targeted the most requested parts first to provide our dealers with a solid foundation of inventory.”

At launch, Omnicraft parts will be available at Ford and Lincoln dealerships and will roll out to other Ford Authorized Distributors throughout 2017. Reuters reported that Omnicraft brand parts will be competitively priced, in part to attract independent repair shops to the brand. It also said that Toney said that the company “would be pleased if 10 percent to 15 percent of its parts sales were from Omnicraft” in 10 years.

Omnicraft is the first new brand offered by FCSD in 50 years. It allows dealerships to increase their service and repair business by selling parts and offering service for all vehicles. Ford also offers its Motorcraft complete line of replacement parts for Ford vehicles.

Omnicraft is part of the Ford family of parts brands: Ford, Motorcraft and Omnicraft. Omnicraft is the exclusive non-Ford/Lincoln parts brand of premium aftermarket parts. To find out more about Omnicraft, visit www.omnicraftautoparts.com.


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