Many trainers will tell you that it’s all in the details, and this adage is especially true when learning how to detail a vehicle.
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Chemical Guys, a Gardena, Calif.-based supplier in a 300,000-square-foot facility hosting its own Smart Detailing University, specializes in providing a complete educational program for professional detailers along with marketing its line of car care products.
The company is further expanding its global reach through Detail Garage retail franchises aimed at imparting detailing knowledge to a walk-in car-buffing customer base.
Established in 2008, more than a dozen Detail Garages are up and rubbing in California, Utah, Hawaii and Florida, with locations pending in Las Vegas, Houston and Charlotte, N.C.
Appearance-obsessed owners of new and used cars are patronizing the establishments to glean the latest DIY detailing techniques while purchasing the necessary materials for maintaining their prized vehicles in showroom condition.
“Detail Garage is built under the premise that when you create a destination people will come from far and near because what you have is not a brand – it’s a lifestyle,” explains Paul Schneider, the co-founder of Chemical Guys – and its proprietary Smartwax Torq, Hex-Logic and Detail Garage lines – along with David Knotek. Each store “brings together the perfect blend of products, tools, accessories and education combined with passionate people that show the world how to shine.”
“It’s a gathering place in your community where people go for expert advice,” adds National Franchising Manager Chad Zani.
Additional franchisees are being actively recruited, including those who are interested in opening overseas locations.