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Ecobrex enters U.S., Canadian markets

Friday, April 1, 2016 - 07:00
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ECOBREX Parts Canada, a leading manufacturer and supplier of aftermarket automotive parts, has entered the North American market recently, with a select portfolio of premium products. The American and Canadian markets will be served through a total of four distribution facilities located in Georgia, California, British Columbia and Ontario.

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The facilities will act as regional hubs as ECOBREX reaches new agreements with buying groups, wholesalers, auto parts chain stores, smaller retails, mechanics and jobbers.

“We will be adopting a fully flexible approach for our business partners, allowing us to tailor a unique and customized distribution program based on their needs including but not limited to manufacturing, warehousing, logistics, minimum purchase quantities, warranty claims and prices among other key criteria.” said Babak Ras, president of ECOBREX Parts Canada. “ECOBREX will continue to pioneer the auto parts industry as it has in overseas markets, through product quality and customer satisfaction.”

ECOBREX’ flagship product line, brake pads, carry AMECA, LeafMark and the E-Mark ECE R90 designations. The company plans to establish brand visibility and eventually market leadership through several other key value propositions, including new product tooling, private labeling and stock-lift programs.  

ECOBREX said it covers more than 98 percent of all brake pad applications for both passenger and commercial vehicles in the global market, but the company retains the capability of functioning like a catalogue manager through updating part numbers of all products monthly, regardless of makes, models and years. By getting listed on ACES-compatible databases such as Epicor and WHI, and obtaining the Auto Care Association membership, ECOBREX now officially has a voice in the North American market. 

ECOBREX said it is capable of offering private label brands to qualified customers upon approval. ECOBREX provides private labeling services to several international brands, while also handling all aspects ranging from artwork and packaging to manufacturing and logistics.

ECOBREX is also able to introduce a “Stock-Lift Program” aimed at helping customers liquidate their excess and slow moving stock.

ECOBREX said its advanced production and “New Product Tooling” capabilities allow the company to react to changes in the market quickly, such as being able to open a mold for every new application introduced, on a monthly basis. This specific capability also ties in with catalogue management, allowing ECOBREX to stay on top of new trends and technologies, the company added.

ECOBREX will be showcasing its products to the general public and auto parts industry professionals in November, during the AAPEX show in Las Vegas. Visit www.ecobrex.com for more information.


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