The first edition of the Chengdu International Trade Fair for Automotive Parts and Aftermarket Services (CAPAS) will be offering a fringe program line up covering different industry sectors when it is held July 21–23, 2014 at the Chengdu Century City New International Exhibition & Convention Center, China.
CAPAS is a one-stop trading platform in Southwest China covering the three main automotive industry sectors of Parts & Components, Accessories & Tuning, as well as Repair & Maintenance. It is organized by the China Council for the Promotion of International Trade, Automotive Sub-Council (CCPIT-Auto), Messe Frankfurt (Shanghai) Co Ltd, and the Sichuan Council of the China Council for the Promotion of International Trade (CCPIT-Sichuan). The 35,000 sqm show covering three halls, is expected to attract more than 700 exhibitors and 20,000 visitors.
Commenting on the show and its diverse range of fringe programs, Jason Cao, Senior General Manager, Messe Frankfurt (HK) Ltd said: “The show is a one-stop industry platform not only offering trading and marketing, but also offering information exchange. Messe Frankfurt focuses on fringe programs, which provide exhibitors and visitors with added value so they can achieve better results. It’s the key to retaining a trade fair’s vitality.”
To help local enterprises know more about the Southwest China market, there will be a “CAPAS Academy” supported by the Sichuan Provincial Automotive Engineering and Marketing Commission, the Chengdu Automotive Maintenance and Repair Trade Association (CDAMRA) and the Chengdu Automobile Industry Academy.
This event will invite speakers from the Sichuan Provincial Investment Promotion Bureau, the School of Transportation and Automotive Engineering from Xihua University and the Chengdu Transportation Committee Road and Transportation Administration. Themes include an introduction to the automotive market in Sichuan Province and Southwest China, local market business investment policies, and the current aftermarket situation, as well as future developments.
The other seminar is called “Automotive Repair Technology Innovation Forum” and is co-organized by the Auto Maintenance Professional Committee of Sichuan Province. The forum includes two themes “How to Overcome Challenges in Repair Technical Development” and “How to Make Use of E-commerce to Gain More Customers”. Aimed at repair and maintenance service providers, it seeks to help solve technical issues such as training, remote technical support, and team development, as well as how to increase business with e-commerce, to expand marketing channels and strengthen customer trust.
Liang Wanming, Chairman of the Auto Maintenance Professional Committee of Sichuan Province said: “Through this event, we can help our members solve technical and management difficulties. Furthermore, the show gives us an opportunity to talk with exhibitors/manufacturers and connect end users with manufacturers. It’s a win-win for everyone.”
Other fringe events include:
• A matchmaking event supported by Sichuan Jinhengde West Holding Group Co Ltd which will be attended by major parts and components dealers in the Southwest region.
• Exhibitors Tenneco will offer the “Product Presentation and Secondary Distributor Network Introduction” seminar and eBay’s seminar is called “eBay Motors – Automotive E-commerce Development Forum”.
• The topic of “Increase Export Profit and Establish Self-owned Brands Seminar” will analyze the export situation for Chinese auto parts enterprises and the European auto parts aftermarket sector, as well as discussions on how to increase export profits and build up a brand.
Domestic, international buyers to attend
To help exhibitors develop more sales channels in Southwest China, Messe Frankfurt and its co-organizers are using their comprehensive databases and industry trade fair experience. For example, an invitation to visitors, including the main local R&D and purchasing departments of automakers and parts manufacturers, and automobile industry parks, has been sent.
In addition, more than 3,600 Parts & Components, Repair & Maintenance and Accessories & Tuning dealers in the local market will be specially invited to source at CAPAS. Furthermore, 2,000 end users will be invited to meet the show’s leading brands and manufacturers to help widen brand influence.
Exclusive services will be available to qualified premium overseas buyers during the show, including information about the Southwest China market and a customized fair schedule which offers a tour to car manufacturing plants and auto cities for auto parts distribution. Currently, there are confirmed overseas buyers from Australia, Iran, Malaysia, Thailand, UK and US.
For more information about CAPAS, visit www.capas-chengdu.com or email [email protected].
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