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Counter Intelligence: Tips for selling additives

Sunday, January 1, 2006 - 01:00

There is a lot of reported activity in the oil and additive category, as the additive business seems to cycle in and out of favor with the consumer. The whole additive group suffers from a sometimes deserved ?snake oil? reputation, with a hoard of products making seemingly outlandish claims that over time just don?t hold oil, so to speak, says Ed Gibbs, VP of marketing for Into Great Brands, maker of Duralube products. There have always been reputable products that actually work, but they?re sometimes hurt by those looking to ?make a quick buck,? he adds.

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