US pavilion at Europe's largest motorcycle show

The U.S. Department of Commerce has granted Trade Fair Certification to Marazita & Associates to organize the official U.S. Pavilion at EICMA 2011, Milan, Italy, Nov. 8-13, 2011. Renowned as the oldest and largest annual such trade show in the world, EICMA will celebrate its 69th edition in 2011 www.eicma.it or www.eicmausa.com for the U.S. Pavilion). The event is wholly owned by ANCMA – the Italian Association of Bicycle and Motorcycle Industry Manufacturers – and supported by the Italian Ministry of Economic Development.

Milan is an advantageous location, as the vast majority of the European [link to: http://www.search- autoparts.com/searchautoparts/event/eventList.jsp? categoryId=49009] manufacturing base is within a 2-3 hour drive; this ease of access and centrality are a huge determining factor in the overall success of the show.

Over half of the overall Italian motorcycle market is devoted to imports . U.S. companies able to provide high tech/high design content products can find interesting opportunities in this market.

The 2010 edition of the show featured 1,156 exhibitors, including 452 from 31 countries, and attracted 500,000 visitors, over 45,000 of whom were trade visitors, including 12,583 from 127 countries.

EICMA 2011 will again host “The Green Planet,” a show within a show, an exhibition area dedicated entirely to hybrid and electrica l vehicles.

EICMA has the support of the DOC’s staff in both the United States and Milan. U.S. Commercial Service Milan staff promotes the U.S. Pavilion before the show and counsels U.S. exhibitors on site.

By supporting this event, the DOC recognizes the capability and exhibition experience of the organizer of the U.S. Pavilion, Marazita & Associates, and the potential of this market for U.S. industry exports. Companies participating in the U.S. Pavilion are provided with an excellent venue to establish or expand overseas distribution, generate sales leads, identify licensing and joint venture partners, find new customers, meet with existing clients, introduce new products, assess the needs of the Italian and European markets, and evaluate competitors.

The DOC’s Trade Fair Certification (TFC) Program is a cooperative arrangement between private sector show organizers and the U.S. Government. The TFC Program seeks to broaden the base of U.S. exporters, particularly new-to-export and new-to-market companies, by introducing them to key trade fairs where they can meet their export objectives.

For additional information about attending or exhibiting at EICMA 2011, contact Vince Marazita, president of Marazita & Associates, at [email protected], phone 818 -887-9298; website www.eicmausa.com, as above, or www.themilanshow.com.

Please contact Ed Kimmel of the Commerce Department in Washington at [email protected], phone 202-482- 3640, for more information on the Trade Fair Certification Program.