Autopromotec, SERNAUTO sign international promotion agreement

March 22, 2017
The agreement framework promotes the participation of Spanish affiliated companies at the 27th edition of Autopromotec.

Autopromotec, a specialized international exhibition of automotive equipment and aftermarket products, and SERNAUTO, the Spanish Automotive Equipment and Components Manufacturers Association, signed a collaboration agreement of international promotion.

Autopromotec, founded in 1965, is organized by Promotec, a services company owned by AIRP – Associazione Italiana Ricostruttori Pneumatici (Italian Tire Retreaders Association) and AICA – Associazione Italiana Costruttori Autoattrezzature (Italian Automotive Equipment Manufacturers Association).

SERNAUTO, founded in 1967, gathers more than 85% of the turnover of the sector through its affiliated companies. It represents an industry consisting of more than 1,000 companies, which provide components to 17 manufacturing vehicles plants within Spain, being the third sector that most exports, directly 60% of production and reaching 82% when taking into account the components installed on exported vehicles.

The agreement framework promotes the participation of Spanish affiliated companies at the 27th edition of Autopromotec. SERNAUTO will organize a collective area as country pavilion, where it will be also present with their own institutional stand. In addition, a delegation of buyers will be invited to participate to B2B meetings during the days of the fair, with the aim of strengthening the commercial opportunities given by the participation of Autopromotec show, which is going to be the biggest and the more international of Automotive Aftermarket tradeshow in Europe in 2017.

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Autopromotec and Sernauto said they will explore together even prospect activities related to future international promotions in some extra European markets with high potential.

The partnership between Autopromotec and SERNAUTO will start from Autopromotec 2017 edition, that will be held next 24-28 May in Bologna.

“The agreement provides the implementation of joint programs and concrete actions to promote globally both organizations. Export is the key element, among Sernauto members, and that’s the reason why we choose to start official exhibiting in Autopromotec” explains Begoña Llamazares Vega, SERNAUTO National and International Market Manager. "With this agreement - adds Emanuele Vicentini, Autopromotec Brand Manager - Autopromotec will become even more international by hosting more Spanish exhibitors, offering them sure advantages for their business. Moreover, future international opportunities will be jointly explored”.

Autopromotec 2015 hosted 1,587 exhibitors (663 were international) from 47 countries, distributed in 14 pavilions and 4 outdoor areas, for an amount of 157.000mq as exhibit space, who welcomed around 103,989 visitors. Autopromotec has been visited by 83,343 Italians and 20,646 foreign professionals coming from all over the world.

In 2015, the automotive components sector in Spain registered a turnover of 32.012 billion euro, an increase of 7.7% compared to 2014. 18.898 billion euro of this total figure, the 59% of its total production correspond to exports, with an increase of 7.5% compared to 2014.

The domestic market also grew compared to 2014, with a turnover of 13.114 billion euro, an increase of 8.2%. This growth was seen in both the vehicle manufacturing industry, with a turnover of 8.482 billion euro, and the automotive aftermarket, with a turnover of 4.632 billion euro.

Finally, according to estimations, in 2016 the turnover of the sector in Spain increased a 7% over the previous year and a 4% regarding the employment generated by the manufacturers of equipment and components.

For more information, visit Sernauto at www.sernauto.es or Autopromotec at www.autopromotec.com.

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