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Automechanika Kuala Lumpur 2019 opens with more opportunities for knowledge transfer, networking and entertainment

Thursday, March 21, 2019 - 06:00
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Automechanika Kuala Lumpur 2019 opens for its 11th edition in Malaysia. This leading automotive trade fair in the ASEAN region takes place today until 23 March. Participants from around the world, including a number of new supporters, are set to descend upon the Kuala Lumpur Convention Centre (KLCC). Showing a 19 percent exhibitor increase, the show houses 293 exhibitors across 9,710 square meters of space in five halls.

“As the automotive industry evolves, so does Automechanika Kuala Lumpur. The vision of becoming a platform for ‘Sourcing, Training and Entertainment’ has been a driving force behind the scenes,” said Fiona Chiew, Deputy General Manager of Messe Frankfurt (HK) Ltd. “We believe that the show’s direction will attract new audiences from the commercial vehicle sector, Malaysia’s tech industry and auto-lifestyle fanatics.”

Attendees can embrace global trends through entertaining and auto-cultural experiences, as well as hands-on learning opportunities, she added. The show goes beyond just a trading platform. Through its value-added fringe programe, visitors can take advantage of the all-encompassing events, which deliver different experiences for all types of participants.

One such event is the new Fleet Management Conference that has been specifically tailored to meet the educational needs of fleet operators in the commercial vehicle sector. On March 22, a number of highly influential industry experts will shine a light on the sector’s rising trends, as well as present new technology for fleet monitoring and management like telematic-based solutions, best practices in sustainability and system integration.

Another highly-educational event is the returning Collision Repair Training Workshop. Representatives from I-CAR Australia will guide participants through a variety of hands-on demonstrations and theoretical discussions. The two-day training programe, March 21-22, will cover the most up-to-date industry know-how related to accident repair, measuring, alignment and aluminum repair.

The show also builds upon its auto-lifestyle experiences. For example, visitors can marvel at over 70 of the most cutting-edge car modifications at the EMMA Malaysia Final – Car Audio and Modification Competition. The winner of this year-long competition will be announced during the show.

Exhibitors have been carefully allocated into different zones to showcase specific products, services and technology in various market sectors, which also amplify upcoming regional trends.

The IoT Zone features both upstream and downstream companies from the industry. Visitors can see both hardware and software developers present their most innovative technological breakthroughs such as advanced GPS systems, telematics, road safety, software for fleet management and cloud-based technology. Some of the exhibitors in the zone include PNMB, Inter Enterprise Solutions and FleetSol.

The new Truck Zone, located beside the IoT Zone, shines a light on the fast-growing commercial vehicle sector. It welcomes an impressive collection of manufacturers, auto part and tire dealers with exhibitors like Acmar, Biosurge Asia, CPC Tyre, Hinsitsum Ten Ming and Yamamoto offering their latest solutions, products and services. 

Background information on Messe Frankfurt
Messe Frankfurt (www.messefrankfurt.com) is the world’s largest trade fair, congress and event organizer with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organizing and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). Note: * indicates preliminary figures 2018.

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