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Automechanika Frankfurt launches its first customer program

Wednesday, March 14, 2018 - 07:00
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Automechanika Frankfurt, a leading trade fair for the automotive service industry, is taking place for the 25th time this year, and for the first time alongside REIFEN – Messe Frankfurt has decided to mark the occasion by launching a customer program for the event. In 2018, visitors from tire retailers and workshops will be able to look forward to lots of additional offers and services. Trade visitors can also take advantage of an extensive supporting program focused on tire services and repair. 

The tire industry is undergoing radical changes. Growing numbers of tire retailers are offering automotive services, even as car dealers increase their range of tires. In this situation, from September 11 to 15, 2018 the new trade fair duo Automechanika and REIFEN will be offering tremendous synergies for visitors from workshops, industry and retail. Olaf Mußhoff, Director of Automechanika Frankfurt: “We are investing in tires and tire services because it is a field that belongs in Frankfurt. With this insider program, we are inviting tire dealers to come and experience Automechanika and its unrivalled product range live and in person. For our workshop professionals, this customer program is a form of thank-you for nearly 50 years of loyalty. We are pleased to celebrate the trade fair’s 25th occurrence together.”

Those who take part in the Automechanika Insider program will be able to take advantage of an all-inclusive package for their trade fair visit. This includes free admission to Automechanika Frankfurt and REIFEN on every day of the event, free travel to and from the event on local public transport (RMV) and cloakroom service. Furthermore, trade fair guests will be able to enjoy a break from the hustle and bustle of the trade fair and plan their schedules in the exclusive Insider Lounge. Here, insiders are treated to personal service on site, as well as vouchers with special offers from exhibiting companies. There will also be guided tours of the event available in order to make it easier for visitors to find their way around the exhibition grounds. The number of participants in the Automechanika Insider program is limited, and advance registration is required. The terms and conditions of use and the registration form are available on the website:

Showcase with live presentations

REIFEN will be making its debut in pole position in Hall 12.1, the largest and most modern exhibition hall on the western section of the exhibition grounds. Leading international tire manufacturers such as the Al Dobowi Group, Balkrishna Industries Limited (BKT), Delticom AG, Linglong Tire, Kyoto Japan Tire, Martins Industries and Petlas will be exhibiting, and the themes covered will also include logistics and warehousing equipment and facilities. This means REIFEN will be located in the direct vicinity of Body & Paintwork, Classic Cars, Vehicle Care and the entire Workshop area, which covers some 70,000 square metres in Halls 8, 9 and 11 and is home to all the key German and international players in the field of workshop facilities/equipment and services. The sheer scope of this combination of tire services and workshop facilities and equipment is unmatched anywhere in the world.

Trade visitors will be treated to invaluable insights into the field of tire services in a special showcase in Hall 12.1 that is being organized by the German Garage Equipment Association (ASA) in partnership with leading companies, including Rema Tip Top, Otto Nussbaum, Corghi, Robert Bosch, Snap-on Equipment, Hunter Deutschland, AVL Ditest, Hella Gutmann Solutions, Werbas, Consul and many others. In a workshop scenario featuring three different work zones, professionals will be presenting processes from across the spectrum of today's wheel and tire services, including tire pressure monitoring (RDKS) programming, wheel alignment, joint play testers, brake testing, headlamp alignment and tyre storage. Furthermore, state-of-the-art workshop equipment is shown in networked operation in order to demonstrate optimum processes. This special showcase is supplemented by live presentations on professional tire repair on a daily basis. “As a founding member of Automechanika in 1971, we are pleased to be able to support this anniversary event with our member firms. REIFEN is a perfect fit in Frankfurt, and we wish the event every success in its debut,” says Peter Rehberg, Managing Director of asanetwork-GmbH and responsible for the concept behind the special showcase.

Frankfurt as a trade fair center

Approximately 100 countries have direct flights to Frankfurt Airport. Thanks to its position at the heart of the city, the Frankfurt exhibition grounds can be reached quickly using local public transport or taxi.

Approximately 133,000 trade visitors from 170 countries flocked to the last Automechanika Frankfurt, with more than one third coming from the workshop area. The industry’s decision-makers have been coming to Frankfurt for nearly 50 years now: members of management, executive board members and independent contractors accounted for more than 70 percent of visitors at the last Automechanika.

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