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Vendor Newsmaker Q&A Bob O’Gorman

Wednesday, July 15, 2015 - 07:00
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Emphasizing awareness of the safety issues involved when working under cars while they are up on the rack, the Automotive Lift Institute (ALI) has ramped-up the content of its website at to provide heightened levels of information about proper on-the-job procedures, equipment performance and vendor certification standards.

“As the trade association for the North American vehicle lift industry, it is our mission to promote the safe design, construction, installation, service, inspection and use of automotive lifts,” says ALI President R.W. “Bob” O’Gorman.

“Our new website was built from scratch to further that mission,” he notes. “By redesigning the site to be more modern and user-friendly, we have made it as easy as possible for anyone with an interest in vehicle lifts to find the information they need to make smart choices.”

The site’s new Directory of Certified Lifts can be browsed by lift type or searched by lift type, manufacturer, brand, model number and/or load rating. Each listing includes the lift’s specifications, certification date and manufacturer’s contact information. For lifts with certified accessories, the accessories are defined in the listing, including model number, description and rated capacity if applicable. Listings may also include notes and a photograph of the lift.

“Because lift testing and certification is generally voluntary for manufacturers, lift customers must take charge of their own safety by buying only lifts that have been third-party tested and ALI certified,” says O’Gorman, who recently addressed a series of questions about the segment:

Q: What is ALI’s role within the industry?

A: Founded in 1945, the Automotive Lift Institute (ALI) is a trade association of North American-based lift manufacturers. ALI’s mission is to promote the safe design, construction, installation, service, inspection and use of automotive lifts. In 1947, ALI developed the first Commercial Standard covering vehicle lifts published by the National Bureau of Standards.

Today, ALI is recognized by the International Accreditation Forum and is an American National Standards Institute accredited standards developer sponsoring several national lift safety standards and offering third-party certification programs for automotive lifts and automotive lift inspectors.

Q: Do you offer lift safety training?

A: ALI offers a number of lift safety reminders and educational publications, as well as the new interactive, online Lifting It Right vehicle lift safety training course. The course, which is hosted by racing legends Richard and Kyle Petty, covers the wide variety of lift types used in professional vehicle service and repair facilities, the lifting and lowering process and the importance of planned lift maintenance performed by a qualified professional. Users learn which lifts work best for certain jobs, as well as best practices for spotting a vehicle, selecting adapters and working under the vehicle.

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