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RedCap partners with Lyft to aid dealerships

Wednesday, July 11, 2018 - 07:00
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WESTLAKE, Texas/PRNewswire/ -- RedCap Technologies, LLC ("RedCap"), a Solera Holdings, Inc.("Solera") company, has partnered with rideshare company Lyft to expand its dealership-wide mobility platform. 

The new offering leverages RedCap's existing mobility platform and taps into Lyft's Concierge API platform. Through this partnership, dealers can request Lyft rides for customers who are unable to get a loaner vehicle while their vehicle is being serviced, meaning customers no longer have to sit in a waiting room or wait for a shuttle van to return to their home or office. Participating customers do not pay for the ride and do not need the Lyft app to get a ride from the dealership. 

"Time is a person's most valuable commodity. Keeping this in mind, we've got to deliver solutions that keep convenience as the top priority," says David Zwick, Managing Director of RedCap. "Creating a seamless experience is a major focus for OEM's and dealers. If we don't develop these types of convenient solutions, customers will vote with their wallet and take their business elsewhere."

While convenience remains a top priority for customers in the automotive space, dealers are looking to retain a greater percentage of repair business by proactively offering services, like picking up and delivering cars for service, to effectively repair vehicles without customers having to ever leave their home or office. For customers who prefer to visit their dealership for repair, the Lyft integration allows them to minimize the amount of time spent waiting if repairs take longer than estimated, which they often do. Additionally, the experience is white labeled for the dealer, allowing their brand to align with a quick and positive customer experience.

"Technology has changed expectations, so we've changed our approach to meet and hopefully exceed those expectations," says Zwick.

"We're excited to partner with RedCap to expand alternative transportation options for dealerships and improve the user experience," said Ben Sternsmith, Area Vice President of Lyft Business. "By leveraging the platform, dealerships are able to minimize wait times and friction for customers, while simultaneously improving efficiencies for their business."

About RedCap
RedCap is a category creator of automotive retailer mobility and logistics. RedCap's platform allows OEMs and dealers to provide rich experiences to their service and sales customers and greatly improve a dealership's overall vehicle and customer logistics operations. RedCap is a nationwide provider with tiered solutions servicing all brands. Customers, dealers and OEMs can use RedCap's easy to use white labeled, DMS integrated software or interface with existing applications using the RedCap API.

About Solera
Founded and continuously led by inventor and entrepreneur Tony Aquila, Solera is a global leader in digital technologies that connect and secure life's most important assets: our cars, trucks, homes and identities. Today, Solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in nearly 90 countries. For more information, visit solera.com.

About Lyft 
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

About Lyft Business
Lyft Business offers travel, commute, event, and courtesy ride solutions that provide customers with the tools they need to reduce cost, save time, and streamline their transportation programs. We partner with thousands of organizations to create unique solutions to move their people, from employees and customers to patients and students. To learn more about Lyft Business, visit: https://www.lyft.com/business.

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