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PartsHub launches The World's First Product Experience Management Platform Exclusive To The Automotive Aftermarket

Thursday, August 2, 2018 - 07:00
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STAMFORD, Conn. /PRNewswire-PRWeb/ -- has launched the world's first product experience management platform (PXM) designed exclusively for the automotive aftermarket. PartsHub, a cloud-based software, offers an easy-to-use solution for small business and enterprise brands to manage product content.

According to Hedges and Company, an automotive digital research agency, "nearly $138 billion in parts and accessory sales through all channels will be influenced by the internet in 2018." On the path to purchase, providing potential buyers with rich content, images, and vehicle fitment information is now essential to selling effectively.

"The aftermarket still relies on antiquated systems, and while there is an abundance of talented experts, companies are forced to piece together disparate software solutions," said Michael Chapin, Founder of PartsHub. "Teams are frustrated by operating inefficiently, dealing with time-to-market issues, and the rising costs. PartsHub was created to streamline their work and help grow sales. It simplifies the process, providing a centralized platform the entire company can access."

During several months of beta product development, PartsHub gathered user feedback from hundreds of industry leading brands. "PartsHub was easy to use from the start," said Lawson Mollica, Marketing and PR Director at AEM Performance Electronics. "Their interface is by far the most seamless and intuitive we've used. We were able to upload and update our product data within days." launched with another industry first Reseller Relationship Manager. It features a crowd-sourced database of more than 10,000 wholesale, retail and business service providers to extend a manufacturer's reach and easily deliver content.

Receivers can establish scorecards, or content delivery requirements, then choose format and delivery methods. "We have developed a great relationship with PartsHub. They've built an innovative suite of tools to enable our suppliers at every level to get us the rich product information we need," said Bob Watson, Vendor Data Coordinator at Summit Racing Equipment.

PartsHub is currently offered as a monthly, software-as-a-service (SaaS) subscription.

Promoting its launch, Partshub is offering free onboarding and trial packages for qualified brands, including incentives for annual subscriptions leading up the 2018 SEMA and AAPEX Shows.

PartsHub is the first SaaS-based product experience management platform designed exclusively for the automotive aftermarket. It provides a cloud-based software to centralize the creation, management and distribution of rich product content. It's easy to use for small business and enterprise teams featuring real-time validation of the PIES and ACES data standard, receiver specific scorecards, and one-click exports. For more information, or to start your free trial visit

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