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NovaPacific expands coverage to 98 percent of vehicles on the road

Wednesday, March 29, 2017 - 07:00
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After celebrating its one-year anniversary in January, automotive water pump startup NovaPacific has expanded to cover 98% of vehicles on the road with the help of Vertical Development's ShowMeTheParts. The collaboration enabled NovaPacific to manage its online catalog while rolling out new SKUs and increasing its customer base, showing it has the support structure that clients demand.

ShowMeTheParts created a complete parts catalog for NovaPacific, which allows the company to quickly identify and fix problems that might arise during the ordering process. This partnership has helped build trust with potential customers by making parts information readily available to potential customers while showing that NovaPacific is serious about supporting its products, the company said.

ShowMeTheParts is the largest publicly available online parts database, offering photos, technical documents and 360-degree views in addition to parts specifications and interchange information. The same interface and features used in the full database are available to companies like NovaPacific that need a way to release a fully featured, mature online catalog that can be searched by customers with just a few mouse clicks.

Over the past year, the two companies have worked together to develop a smooth process for order fulfillment, helping NovaPacific provide the same service as an established supplier with an SKU fill rate of 99.3%, the company said. In the past two months, NovaPacific has added 227 SKUs, expanding its coverage from 97% to 98% of vehicles on the road.

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The usefulness of ShowMeTheParts for NovaPacific goes past the availability of its parts information, according to NovaPacific’s president of North America John Casanova, who found that by working with Vertical Development, the company was able to establish itself as a serious presence in the market.

“When I have discussed our relationship with Vertical Development, many times that has solidified our presence in the automotive aftermarket. A very important point to the aftermarket customer is that we are partnering with the correct suppliers, which we believe we have with Vertical Development and our clients have confirmed this,” says Casanova.

While rolling out new products, the company also added 68 new customers and is now an approved supplier for TruStar Inc. Through TruStar, NovaPacific can reach independent distributors and shops across North America.

Vertical Development is a leader in aftermarket catalog technology with 30 years of developing digital solutions for companies of all sizes. For new businesses, like NovaPacific, this means being able to create a system that meets its needs and scales as it grows, so the company is able to deliver accurate parts information.

"Our catalog system is scalable to fit the needs of both large and small businesses, letting us work with startups like NovaPacific to create a full-featured, professional catalog, and then fine tune information delivery to best suit its needs. As they grow, we can help them transition to in-house catalog creation while offering support where they need it," says Jay Wright, president of Vertical Development.

About Nova Pacific

NovaPacific is a leading manufacturer of automotive water pumps that are ISO/TS 16949:2009 certified by TÜV. NovaPacific manufactures an extensive range of water pump SKUs under TS16949 that cover nearly every automotive aftermarket vehicle model. NovaPacific also implements enterprise-wide kaizen-driven continuous-improvement processes in an effort to deliver “zero defect” products and 99% fill rates. For more information, visit

About Vertical Development

Celebrating 30 years of aftermarket catalogs and technology, Vertical Development is a market leader in providing software solutions and services to the automotive aftermarket. vCatalog solutions are used daily by companies large and small to manage their product information through Vertical Development’s robust PIM system. Vertical Development provides customer support to assist clients throughout the lifecycle – from development to installation to ongoing training and improvements. For more information, visit or call (847) 609-9540.


The online catalog provides aftermarket suppliers, DIYs, installers, jobbers, repair shops and warehouses with instant access to the most up-to-date parts information. Parts professionals have access to over 300 brands covering more than 4,900 part types. Millions of applications are available with no subscription cost to users. For more information, visit or call (847) 609-9540.

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