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Hedges & Company webinar designed for OEM, aftermarket parts retailers

Wednesday, September 6, 2017 - 07:00
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Hedges & Company is offering an exclusive webinar presentation in conjunction with Google, designed specifically for OEM and aftermarket parts and accessory retailers.

The webinar will be held September 20 from 1 to 2 p.m. EST.

"Automotive parts and accessories buyers are becoming more sophisticated how they search online," said Jon Hedges, president of Hedges & Company. "Google Shopping and remarketing allows auto parts retailers and e-tailers to get in front of consumers ready to buy, with the ability to show an image of the product they are searching for."

During the webinar Google's Candace Jordan will share search trends and insights specific to the automotive parts and accessories market, along with inside information on recent beta testing Google has been conducting.

"We will add our own market research findings and offer advice unique to the aftermarket as well as ways to overcome challenges in online marketing," Hedges added.

Webinar attendees will learn:

  • Latest industry trends & insights specific to automotive parts & accessories
  • Exclusive insights into Google Shopping
  • How to increase the success of Google Shopping campaigns
  • Tips for effective remarketing
  • How parts & accessories buyers search online
  • Overcoming Google Shopping & remarketing challenges

Space is limited, register at

Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales

About Hedges & Company:
A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include automotive SEO and PPC, email marketing, automotive market research and mailing lists. Hedges & Company is the only Google Premier Partner agency dedicated to the automotive aftermarket. Members of SEMA, Auto Care Association, CAN (formerly PWA), MRA and AASA. For more information visit or call (234) 380-1650.

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