NASHVILLE, Tenn. – Edgenet, the world’s most complete product content management platform, has named Scott Howat as its director of automotive channel strategy. In this position, Howat will be responsible for growing the company’s business with the aftermarket supplier base.
Edgenet offers an enhanced product for automotive aftermarket suppliers to fully automate the process of providing product data to various receivers, helping suppliers increase their speed-to-market. The Edgenet platform allows suppliers to control and distribute product content, and meet compliance with industry exchange standards, ensuring suppliers can deliver accurate product content to receivers, in real-time.
“We’re positive this new, enhanced platform will improve the speed-to-market with product data and we are deeply committed to the success of this product and the success of automotive aftermarket suppliers,” said Steve Proctor, CEO, Edgenet. “Scott will be a dynamic player in the success of our new platform and we are looking forward to capitalizing on his experience and leadership.”
“The Edgenet platform is revolutionizing the way product content is managed and distributed and we want to put this powerful technology into the hands of automotive aftermarket suppliers. Scott’s extensive experience in and intimate knowledge of the aftermarket make him a natural fit for our team,” said Joe Thomas, automotive program manager, Edgenet. “We are growing our business in the automotive aftermarket industry and we are ecstatic to have Scott on board to help lead the way.”
With more than 30 years of experience in the automotive aftermarket industry, Howat has worked in virtually all sectors of the automotive aftermarket, from sales and marketing to product management. He is well-versed in the history and current state of the automotive aftermarket distribution model and has a keen sense for the evolving role of technology in this model.
More information about Edgenet’s product content management system for automotive aftermarket suppliers can be found at https://edgenet.com/automotive-aftermarket/.
Accurate, current content fuels product experiences. Edgenet combines product experience management, GDSN® and ACES & PIES in one powerful platform, allowing suppliers and recipients to organize, distribute and analyze all their product content — all in one place. Headquartered in Nashville, Tennessee with a network spanning more than 10,000 brands, Edgenet's technology is the most complete product experience management platform that simplifies workflows and creates experiences that drive margins and marketshare.