Referring to INA PAACE Automechanika Mexico City as a “first-rate automotive event where companies should consider exhibiting,” Linda Spencer, senior director of international and government affairs at the Specialty Equipment Market Association (SEMA), has conducted a considerable amount of research into Mexico’s automotive presence.
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Home to a population of 122 million amid a growing middle class, “Mexico has 32 million motor vehicles in circulation, with strong annual sales of about 1 million,” says Spencer in a marketing note to SEMA’s membership.
“Vehicle customization and motorsports have a strong fan base: Mexico is home to the Baja 1000 off-road race, which recently celebrated its 50th anniversary. In addition, classic-car restoration is strong, and Mexico City is even the venue for the Guinness World Recordfor the longest parade of classic cars, with 1,721 vintage vehicles participating.”
More than 100 custom vehicles are expected to be on display, and July’s expo presents an “ultimate platform for sourcing domestic and international products and suppliers,” according to Spencer. Lower freight costs and delivery times are available due to Mexico’s close proximity to the U.S.
“For those supplying to original-equipment manufacturers, Mexico is an important center for automotive assembly,” she says. About a dozen automakers – such as Ford, General Motors, Chrysler, Volkswagen, Toyota, Nissan, Kia and BMW – have Mexican plants, and some are expanding their production output.
As in the U.S., pickup trucks and SUVs are highly popular, and many share the same platforms as American-made vehicles. “For example,” says Spencer, “among the top-selling pickups in Mexico are the Ford F-150, Chevrolet Silverado and RAM.”
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