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July’s Automechanika Mexico City expo presents a lucrative destination for global buyers and exhibitors

Friday, June 15, 2018 - 06:00
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Encompassing 300,000-plus square feet of automotive parts and accessories on display, the July 11-13 INA PAACE Automechanika Mexico City exhibition will offer a unique opportunity to enhance your understanding of a rapidly expanding marketplace currently valued at more than $85 billion.

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“The Mexican market is growing,” reports show director Bridget Ferris of Messe Frankfurt, producer of the event in conjunction with Industria Nacional de Autopartes (INA), a nonprofit association representing more than 70 percent of the global auto parts manufacturers with an investment interest in Mexico.

Trailing only China and Canada, Mexico is the United States’ third-largest trading partner, consisting of Latin America’s second-largest economy after Brazil.

“Anyone who’s interested in the Mexican market should attend,” says Ferris, “if you’re either entering the Mexican market, already in the Mexican market or if you’re considering entering the Mexican market.” The event’s reach includes Central America’s marketplace.

Included among the categories to be seen at INA PAACE Automechanika Mexico City are parts/components; electronics/systems; accessories/customizing; car care/reconditioning; alternative drive systems/digital solutions; shop management; tires; and repair/maintenance.

Upwards of 26,000 attendees and 600 exhibitors from nearly two dozen nations are expected at Mexico City’s Centro Citibanamex convention center; about 25 percent of the visiting buyers arrive from outside of the United States. Last year’s attendance tally of 26,160 marked a 35 percent increase over the 2016 edition of the show.

“It’s been increasing incrementally over the past five years,” Ferris says. Additional booth space remains for businesses wishing to market your wares. A 50/50 mix of Mexican and international exhibitors is anticipated, covering a horizontal and vertical spectrum of industry offerings.

Augmenting the thousands of products, services and resources available on the show floor – along with an associated abundance of networking opportunities – will be an extensive array of seminars and training classes. In 2017 nearly 12,000 industry professionals participated in 90-plus educational sessions.

Among the issues likely to come up for discussion throughout this year’s event is the pending future of the North American Free Trade Agreement (NAFTA) under the Trump Administration’s stated goal of renegotiating the terms of the pact.

“That’s certainly a topic of interest. It’s a hot topic that could possibly affect everybody,” Ferris points out. “We’re very conscious of it.”

Shifting the expo to a summer schedule instead of its previous March incarnation comes in response to popular demand, according to Ferris, guaranteeing the most effective return on investment for attendees and exhibitors alike.

“Listening to our customers, this was a pivotal decision in ensuring the future success of the show,” she explains. “We are pleased with the change and are confident that our return to July this year will only impact the show in a positive manner.”

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