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Automechanika Shanghai sectors growing with new, enlarged exhibitors

Monday, September 28, 2015 - 07:00
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Asia’s largest trade fair for automotive parts, accessories, equipment and services, Automechanika Shanghai, will move to its largest venue and exhibition space to date for the Dec. 2-5, 2015 show.

The new location, National Exhibition and Convention Center, Puxi, Shanghai, is an expanded space optimizing 280,000 sqm, which is an increase of 27 percent from the previous year.

The additional space will also house increased capacity for the approximate 5,300 worldwide exhibitors, a boost of 8 percent from 2014. With 90 percent of space already sold out, more brand names will be presenting the latest technologies in the major automotive sectors and new products and services will be launched during this year’s show.

The influence of Automechanika Shanghai continues to expand annually with many newcomers joining repeat exhibitors opting to expand their exhibition space to reach a broader market. Also, as China has become the manufacturing epicentre of an extremely fast growing automotive market, more companies worldwide are eager to explore the automotive sectors and the possibilities available to them. The exhibition space of the International Hall has therefore expanded by a record-breaking 30 percent.

Making use of the largest portion of exhibition space among sectors, the Parts & Components hall will include additional new leading exhibitors this year, including: Aisin Seiki, Bilstein, DENSO, Du Pont, Magneti Marelli, NGK and Sofima. Companies returning this year include: AE, Asia-Pacific, BAAM, Bosch, Brembo, Chery, CCAG, CNIGC, Continental Automotive, ContiTech, Cummins, Dana, Delphi, FAWER, Federal Mogul, Hella, Mahle, Mann+Hummel, NTN-SNR, Osram, SAIC, Schaeffler, SUMEC, TRW, Valeo, VIE, Wanxiang, Weichai and ZF.

One of the Automechanika Shanghai exhibitors, Tenneco, is a
leading manufacturer serving well-known OEM and aftermarket distributors and retailers worldwide. Through participation in the show, they hope to further expand their customer base. Brian Lee, China Aftermarket General Manager, Tenneco, said “In an effort to build our brands, MONROE and WALKER, and make our name more visible, we’ve joined Automechanika Shanghai, which is well- developed and highly recognized within the industry. As this is the leading industry trade fair in the region, we will utilize this opportunity to show the world who we are and what we can offer. We believe this professional platform will help to expand our business, our goals and to increase the awareness of our presence in the market.”

Among many new attendees this year is Bilstein, an innovative shock-absorber specialist in Germany. The company will showcase their entire range of shock-absorber systems in the show. Michael Hsieh, Managing Director, ThyssenKrupp Bilstein GmbH, said, “Networking and establishing strong marketing opportunities with various industry players is of the utmost importance to us. Therefore, we’re participating for the first time to gain an advantage from the acclaimed strength of the Automechanika Shanghai platform, the considerable crowd it attracts and the opportunities provided to exhibitors. Connecting and communicating with more industry leaders in such an international environment allows us to inform a broader audience of our brand value and product strengths.”

Improved economic conditions among Chinese consumers has shifted the buying power towards more upscale vehicles and products. The quality of goods and maintenance is of greater importance and many shops and companies have enhanced their market to reflect this concept of higher expectations among consumers. Because of this shift in consumer needs, companies within the Repair & Maintenance sector realize Automechanika Shanghai is the perfect platform to demonstrate quality products and market their brand to a wide and knowledgeable audience.

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