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Automechanika Frankfurt drives connected cars, marketing connections

Friday, October 28, 2016 - 07:00
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A record-setting 4,820 exhibitors from 76 nations were manning booths at the 24th edition of the Automechanika Frankfurt exposition in September. Arriving in Germany from more than 170 different countries, 136,000 industry attendees passed through the turnstiles.

“With these impressive figures, Automechanika is continuing to build on its position as the world’s leading platform for the automotive aftermarket. In addition to countless impressive smart vehicles that are already connected, the struggle for data was one of the hottest topics of discussion at the trade fair,” says executive board member Detlef Braun at show producer Messe Frankfurt.

Citing the high level of interest in the subject, Messe Frankfurt has launched a new “Connected Mobility” format in the form of an international road show that will be making stops in a variety of locations ranging from Shanghai, China (Dec. 2) to Austin, Texas (March 11).

This year’s Automechanika Frankfurt visitor satisfaction ratings topped 95 percent per attendee surveys, with more than 80 percent of the exhibitors reporting that they were able to effectively reach their targeted marketing audience, according to Braun. “Both visitors and exhibitors – especially those from Germany – were extremely upbeat about the economic climate within the sector.”

Braun says the show serves as a key global barometer: “The top position of the motor vehicle industry and the motor vehicle retail trade is reflected in a new record for levels of participation in Automechanika in Frankfurt.”

Calling Automechanika Frankfurt “the shop window for innovations in the automotive aftermarket across the entire value chain,” and lauding the event as the “world’s leading trade fair for the automotive service industry,” exhibitor Karl Dedolph, director of international sales for Paladin Hi-Tech Lubricants of Clinton, Mo., marvels at the “unique product-range breadth and depth” that he and his colleagues experienced while traversing the miles of aisles.

“It is an international meeting place for all market participants from the industry,” Dedolph observes. “Dealership, distribution, maintenance and repair segments, to name a few, provide a major platform for business and technological product-knowledge transfer.”

“The aftermarket and workshops are on the brink of a new era – for workshops, connected mobility is the wave of the future. As a result, the themes of networking, digitalization and augmented reality were in particular demand at our stand this year,” says Dr. Uwe Thomas, president of Bosch’s aftermarket division.

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