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ACMA Automechanika New Delhi 2019 steers the wheel towards shifting aftermarket dynamics

Monday, April 1, 2019 - 06:00
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This year's edition surpassed participation, business engagement and foot-fall, compared to the last one, signifying potential growth of aftermarket in the country. Further the significant traction in the ACMA Safer Drives Pavilion is reflective of the growing consciousness in common man towards usage of genuine components for preventing road accidents” stated Vinnie Mehta, Director General, ACMA.

While international brands seem to be vying for the Indian market, Indian brands were gaining attention with IPOs and foreign buyers because of the superior product quality and new features. Mr Stuart Charity, Executive Director, Australian Automotive Aftermarket Association (AAAA) shared: “I had a number of reasons to visit the trade fair this year with one of the key objectives being identifying quality Indian suppliers to sell products in Australian markets. There is a real opportunity for Indian companies in international automotive aftermarket and it’s time for suppliers to take the next step. I have been to a number of trade shows globally and must say that ACMA Automechanika New Delhi is right up there in terms of number of exhibitors, quality product offerings and visitor footfall. I will definitely be planning to come down again in two years’ time and might look at bringing a delegation of Australian buyers as part of my objective has been achieved here.”

Mr Michael Dehn, General Manager, Sales & Marketing, Messe Frankfurt Trade Fairs India said: “The global economy and in particular, established trading routes are experiencing major changes. ACMA Automechanika New Delhi also benefitted from an increased presence of American and European buyers who are noticing the improved pricing and quality that the Indian automotive industry has to offer.”

With car customisation being another key trend among the end consumers, accessories and aftermarket products which were earlier exported are now being made readily available with domestic suppliers and domestic manufacturers coming together. Mr S.K. Mahindru, Sr VP, Maruti Suzuki shared: “I love to visit ACMA Automechanika New Delhi because you end up meeting tier I, II, III suppliers under one roof. Happy to see that some of the technologies and accessories that were exported earlier are now being localised. I saw some new innovations in accessories here which has potential. We have had discussions with those suppliers and will proceed further soon.”

Fuelled by increasing attendance of decision makers, the strong footfall came together with exhibitor reports of prospective partnerships and joint ventures. First time visitor at ACMA Automechanika New Delhi, Mr Manpreet Singh Sethi, Director, Davi Engineering Pvt Ltd (Pune) shared: “We are a manufacturer of parts for transmission and my main objective to visit was to study what other companies are doing in this filed and if we can do a joint venture with them. I found good forging suppliers and companies like JVR and would like to explore partnership opportunities in the near future.”

One of the distinguishing factors this year was the fair’s emphasis on creating a digital roadmap for both auto component and aftermarket players to cater to the emerging needs of next generation automobiles. Multiple seminars were organised by Messe Frankfurt Trade Fairs India and AMCA which brought International Purchasing Office (IPOs) Forum and thought-leaders on stage for trend debates. Mr. Siva Arvinth, President and Business Head - Aftermarket, Spark Minda, Ashok Minda Group: “I was sharing the dais with auto industry veterans and it was an interactive dialog on the change of emissions from BS IV to BS VI whereas the discussion on road safety norms was an eye opener. It was a good learning experience for me and I definitely have a lot of key things to take back.”

Citing the example of Government of Punjab which has put major thrust on E- vehicles, Mr Abhishek Narang, Additional CEO, Punjab bureau of Investment Promotion confirmed to have connected with auto component industry to take discussions forward. He shared: “E- vehicles is the major thrust sector of the government of Punjab as per the industrial policy of 2017 and there are various incentives that are available to the industrial units in Punjab which includes GST reimbursements up to 200% of FCI for 15 years for anchor units, employee subsidy up to INR 48000 PA for five years. Apart from that we also give exemption in electricity duty, stamp duty etc. We met few people who have shown interest in investing in Punjab.”

Concluding the sessions, Mr Rakesh Kher, President, Minda Distribution & Services Ltd shared: “Industry 4.0 powered smart factories are going to roll out customised solutions at the lesser cost and that will help us in being competitive in the aftermarket. Participants will definitely benefit from the extensive sharing of experience of some of the automotive leaders.”

Recognised as one of the most influential events for the aftermarket business globally, ACMA Automechanika New Delhi is one of 17 Automechanika fairs held across Africa, Asia, Europe and the Americas. The next Indian edition will take place in February 2021.

For further information about these fairs, please visit

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