Articles by Alan R. Segal

Former repair shop owners take their automotive expertise to help teach other shops in the market how to effectively tell their story to keep their businesses profitable and attracting customers.
Shop Marketing Pros
Take a note from Starbucks founder Howard Schultz. Business growth and development is not just about store count and inventory, but about investing in your people and creating a culture for both your employees and customers.
Alan R. Segal
Curious about Delta Associate’s value proposition, I enrolled in their six-month program. Day one enlightened and unnerved me in double doses.
Alan R. Segal
To thwart data abuses from occurring or depravation of choice, it is imperative to empower the lawful vehicle owner to authorize how their manufacturers will manage these pools of information.
Alan R. Segal
An empty slogan containing descriptors like “trust,” “best” or “quality” can lessen confidence in a product or a service, no matter how stellar it performs.
Alan R. Segal
Despite well-meaning seasonal car care reminders, industry leaders and the police are justified in saying more should be done to make automotive lighting maintenance awareness stick.
Alan R. Segal
Six informed automotive aftermarket insiders weighed-in on where strategy execution fizzles.
Alan R. Segal
Despite efforts to prioritize Advanced Driver-Assistance Systems (ADAS), practical concerns regarding awareness, repairability, and accessibility demand critical review.
Alan R. Segal