Gain insight into the best way to target millennials and learn about their auto parts buying habits with our in-depth research “Selling Auto Parts to Millennials.” The nearly 200-page study is a product-based breakdown of how to approach these consumers, who have a different set of priorities than other segments of the driving public.
More than three-fourths (77 percent) of the auto service franchise owners and managers responding to the Aftermarket Business World 2018 Auto Service Franchise Study of four product categories said their recommendation to customers was their best marketing tool.
Independent repair shops that use social media to promote their business continue to show a clear preference for Facebook more than any other website. But Google Plus is growing in usage and is the number two social media website choice.
Perhaps no program distribution group has gone through more recent changes than Advance Auto Parts, which last year replied to the Aftermarket Business World Program Distribution Group report with the Carquest name.
Consumers who purchase auto parts are likely to compare prices before buying, but they are not influenced to buy by the lowest price available, according to the Aftermarket Business World 2017 Consumer Attitude Study.
Auto service and repair shop owners and technicians are getting more comfortable with some aspects of ordering auto parts online, according to the 2017 Aftermarket Business World Online Purchasing Habits study.
For the third consecutive year, AutoZone claimed the top spot in the annual Aftermarket Business World Top 25 Auto Chain Report, which lists companies by their number of company-owned stores in North America.
More independent repair shops are using Facebook and Twitter to promote their services and to offer coupons and specials, according to the Aftermarket Business World 2017 Independent Repair Shop Study.
Several program distribution groups said that in 2016 the market continued to present challenges due to changes brought about by ongoing industry consolidation. As the competitive landscape continues to change, program groups are looking for new and different ways to enhance brand value.
Lowest price was the most often selected reason when survey respondents were asked the top five reasons that they purchased a particular auto part or product. Following in second place was brand name and recommendation finished third.
The Auto Care Association released its 2018 State of Auto Care report, a comprehensive resource of the industry’s key facts, most pressing issues and how the association is addressing them from every possible angle.