Dayco Products LLC was the recipient of three Automotive Communications Awards for business-to-consumer communications during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
The Automotive Communication Awards, presented during the 16th Annual Car Care Council Women’s Board Reception, are sponsored by the Car Care Council Women’s Board and the Automotive Communication Council. The awards applaud companies and/or agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing and public relations efforts.
“It is an honor to be recognized by the Car Care Council Women’s Board and the Automotive Communication Council,” said Brian Wheeler, Dayco Marketing Manager. “Dayco is one of many companies in the automotive aftermarket constantly searching for new ways to get our message out to the users and distributors of our products.”
Dayco was awarded “Best Brochures, Booklets & Handouts” for its interactive VIN-Scanning App flyer. In order to promote the launch of the Dayco VIN-Scanning mobile app, Dayco created an interactive flyer for professional technicians and do-it-yourselfers. This informational flyer is complete with a QR code that directs users to Dayco’s site to download the free app, and incorporates a sample VIN barcode so app-users can test the app immediately after downloading. A screenshot of a map on the flyer also shows users how the use of a built-in GPS system will help locate the nearest parts store selling Dayco parts.
“The flyer explains the features and benefits of the mobile app in a clear, easy-to-understand manner giving users a reason to be interested in learning more,” added Wheeler.
Dayco also won “Best QR Code Customization” for its use of QR codes on packaging.
In an effort to assist the users of its products, Dayco added QR codes to product packaging. Dayco does not just direct users to a marketing website or homepage when the QR code is followed. Dayco gives value to QR codes and directs users to installation videos that reside on its YouTube channel, allowing the mechanic or do-it-yourselfer to immediately access the information needed to install the product correctly.
Lastly, Dayco was awarded “Best Media Outreach to Non-English Speaking Audiences.” As a global company, Dayco fully understands the need to relay messages in multiple languages. The Dayco North American Aftermarket Division communicates with not only English-speaking individuals, but those who speak Spanish and French. With that in mind, Dayco produces all printed promotional and informational pieces in English, Spanish and French. This allows Dayco to communicate with customers throughout U.S., Canada and Mexico.
Not only does Dayco produce printed materials in multiple languages, the company translates installation and informational videos on YouTube to both Spanish and French, allowing customers in North America to benefit from the information being delivered to the end-user.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
