Counterfeit parts are a multi-billion-dollar industry, but it's not just about lost revenue.
Consider this: if a repair facility uses a non-Original Equipment Manufacturer (OEM) airbag during a repair and that vehicle gets in another accident, when the airbag fails and the driver is injured — the repair facility may be liable!
Collision counterfeit parts have been in the headlines more and more lately because they have become a serious issue — one that directly impacts collision repair facilities. We talked with Teena Bohi, Brand Protection Analyst, Toyota Motor North America, to find out more about this subject.
“Toyota’s Brand Protection Program was established in 2014 because this is a very real problem. Toyota, along with many other manufacturers, are working together to address this issue to help protect our owners,” says Bohi.
Counterfeit, or fake parts, pose multiple problems: On the outside, they may look the same, but the reality is, to keep costs low, counterfeiters typically use inferior materials when making their parts. In addition, counterfeit parts often don’t fit correctly from the start, requiring additional time to install. And, they don’t deliver Genuine Toyota quality so, in the long run, body parts may rust or break down sooner. Plus, with counterfeit parts, like suspension members, steering components, etc., you have no way of knowing if they will perform in a collision like Genuine Toyota Parts, putting customer safety at risk and your shop in a vulnerable position.
Think about this: When a Toyota has been in an accident and brought to your facility for repair, the owner is expecting his or her Toyota to come back as good as new, and that means using Genuine Toyota Parts for the repair.