BASF
Automotive Refinish completed its annual
ColorSource Conference, a three-day interactive
conference for single line distributors of BASF
refinish paints and coatings. During the conference,
BASF re-launched the ColorSource PREMIER Program and
shared annual objectives in addition to networking and
strategic activities.
“Gathering all ColorSource PREMIER partners together enables collaboration and development of strategic initiatives for continued market growth,” stated Denise Kingstrom, Strategic Accounts Manager for BASF Automotive Refinish. “It provides an opportunity outside of our day-to-day activities to recognize industry progress, and share best practices.”
ColorSource PREMIER distributors are single‐line BASF distributors that benefit from a unique association with BASF, allowing them a competitive edge. BASF ColorSource PREMIER members distribute only BASF refinish paint products, and are recognized by the company as important strategic partners in the aftermarket automotive refinish industry.To learn more about becoming a ColorSource PREMIER distributor, please contact Denise Kingstrom at [email protected] or 248-632-2420.
To learn about BASF refinish products visit us at: www.basfrefinish.com.
