Established in 2003 and providing “obsessive customer care from a Ford to a Ferrari,” Colorado’s Global Collision Centers opened its ninth location in March.
Recognized as the fastest-growing independent multi-shop operation in the state, the company’s view that “we are only as good as our last repair” embodies a philosophy of “continual vigilance and commitment to perfect every aspect of the business from the first customer contact through delivery,” according to Alan Gomez, general manager of the 43-bay Boulder branch.
“When I see a customer walk in completely stressed and then I see the worry melt off them as we demonstrate we will take care of everything,” says Gomez, “that’s still the best feeling.”
ormerly a sergeant with the 82nd Airborne who served in Iraq with Operation Desert Storm and the Joint Endeavor mission in Bosnia, Gomez points out that his military training brings added value to his management duties at the shop. “In the Army, you learn about leadership, responsibility, showing initiative, following procedure and working well under pressure. Those are all skills that transfer well to the collision repair industry.”
Running an automotive service facility “in one of the most highly health and environmentally conscious communities in the U.S.,” Gomez takes seriously his goal of making his operation “the greenest in Colorado – if not the nation.” The shop was recently recognized with the state’s highest environmental accolade as part of the Colorado Department of Health and Environment’s Environmental Leadership Program for reducing volatile organic compound (VOC) emissions via its conversion to waterborne paints. The company is also a member of Partners for a Clean Environment (PACE).
The Boulder shop was purchased by the company in 2006, and since then it has more than doubled in size due in part to a large increase in direct repair program (DRP) traffic. The facility has two new Garmat 3000 downdraft waterborne paint booths and is being further upgraded to include an aluminum clean room.