Shop Profile - Collision Repair

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Rural shop reaches high level of achievement with lean processes, modern equipment

Monday, February 27, 2017 - 09:00
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Encompassing a modest 3,500 square feet, the big success of Rodney’s Body Shop is “inspirational to all the other small shops in this country,” according to consultant David Luehr of Elite Body Shop Solutions, who has been providing guidance to owner Rodney D. Hall since 2015.

At a Glance:
Rodney's Body Shop
Tullahoma, Tenn.
Location
Rodney D. Hall
Owner
1
No. of shops
16
Years in business
2
No. of DRPs
3,500
Square footage
7
No. of employees
12
No. of bays
7 days
Average cycle time
$1,935
Average repair order
$21,314
Average weekly volume
10
No. of customer vehicles per week
$1 million
Annual gross revenue
PPG Auto Paint Supply/English Color
Paint supplier
CCC One Total Repair Platform
Estimating system used
Chassis Liner Rack with Chief Laser Lock measuring system
Frame machines used
www.RodneysBodyShop.com
Website

Luehr describes Rodney as “a small-town boy doing the right things, using modern equipment and lean processes in a rural Tennessee town where the competition is years behind the times,” adding that “all things are possible with the right attitude and a good coach.”

“We work every day to continue our knowledge and improve our lean process of repairs,” Rodney reports. “We provide a superior product by utilizing the most current technology available.”

The shop “measures our success based on our customers’ satisfaction. Since we opened our doors in 2000, we have been committed to delivering excellent service and ensuring our customers drive away satisfied. Our greatest reward is a customer who is proud to recommend our services to his or her family and friends,” he says.

Owner Rodney D. Hall

Based on the large amount of glowing reviews, the clientele appears to agree. “I have been bringing my vehicles to Rodney’s Body Shop for several years,” says customer Derrick Watson, referring to the shop as “my ‘go-to’ place for anything dealing with my vehicles.”

“Whether it’s body work or a mechanical issue, Rodney is the guy I call. His staff is always available to answer any questions or concerns that I have,” Watson enthuses. “They work directly with my insurance to make sure the job is done right and in a timely manner.”

Located in Tullahoma, Tenn., the town has a population of 18,900 residents, yet the shop also draws satisfied patrons from surrounding communities such as Winchester, Shelbyville, Manchester, Estill Springs, Decherd, Hillsboro and Lynchburg. (Lynchburg is renowned for distilling Jack Daniels whiskey; Tullahoma is home to the George Dickel whiskey brand.)

Rodney competes with three other independent shops in Tullahoma that are second- or third-generation family businesses along with two dealership collision centers – all of them have been around for at least 30 years. Two previously existing shops have ceased operations in the 16 years since Rodney’s made its debut.

“Whereas some dealerships might have an auto body repair facility, they mainly specialize in car sales. We, on the other hand, specialize in auto body and collision work. We constantly keep our technicians trained on every aspect of body work so you can be certain your vehicle is in the hands of professionals,” he says. “We don’t use low-quality parts, but only parts that pass all factory standards.” The shop is certified to work on numerous domestic and import auto nameplates, plus trucks and motorcycles.

Rodney’s spectrum of additional offerings includes paintless dent removal, hail and storm damage remediation, exhaust systems, window mechanisms and glass replacement, door hinge repairs, elimination of water leaks, pin striping, waxing and buffing and overall refinishing among other services.

Bearing the motto of “We make friends by accidents,” Rodney explains, “we want our customers to feel at home when they come in the office. We are always willing to help make the repair process go as smooth as possible. We care for a customer’s vehicle as if it was our own.” He adds that “the honesty and character of me, my name and my shop are very important to me and something that my dad taught me by example.”

His father, Bobby Hall, was a well-known brick mason and home builder in the Tullahoma area and his mother, Sarah Hall, was a successful real estate agent, “so I grew up in construction, but my parents knew I wanted to work on cars,” Rodney recounts.

“My dad knew a guy in town who was a second-generation shop owner, so in 1987 my dad got me a job with him. After 13 years of working in shops for other people, my parents persuaded me to open my own shop. I rented a building that had a paint booth already in place, and I went to work. Everything I’ve bought I’ve paid for on my own, and we’ve grown quite a bit.”

For the first few months of operation in 2000 everything was going according to plan until tragedy struck when his father suffered a fatal heart attack; his mother went into cardiac arrest that same night but thankfully survived.

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