Shop Profile - Collision Repair

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Houston-area shop feels right at home repairing classic and everyday vehicles

Wednesday, November 7, 2018 - 09:00
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At Dan’s Automotive, maintaining a family atmosphere is their biggest asset as it influences the entire shop’s attitudes and procedures.

“Our business is our reputation and the reputation of our family,” says owner Dan Woodall, who is joined in running the operation by his wife Emma and daughter Audra Woodall-Acevedo.

At a Glance:
Dan's Automotive
Spring, Texas
Dan Woodall
No. of shops
Years in business
No. of employees
No. of DRPs
No. of bays
Average repair order
4 days
Average cycle time
Vehicles per week
Average weekly income
$1 million
Annual gross revenue
Paint supplier
R.O. Writer, CCC
Estimating system used

“We are a ‘small business’ in every sense, and it’s most important to us that people know we care about every single customer and employee along with their safety and success,” he notes. “We believe our customer service is something that sets us apart. Our customers are not just a number – we don’t have to try to make sure they know that because it’s who we are, so it happens naturally.”

Having just a single location means that “we’re able to visit with our customers and really get to know them,” he adds. “We believe in the Golden Rule and we always treat others how we want to be treated – like family.”

Audra observes that “as a father of four girls he understands what it means to be patient and how to speak to our customers in a way that helps them understand and be comfortable with their vehicle’s needed repairs and decisions. Dan is an ‘old school’ country boy on so many levels. He wears the same uniform our technicians wear because he too works on cars and gets dirty.”

Dan’s cellphone number is printed on every repair order. “If customers have after-hours questions or needs they are always welcome to contact Dan directly – and they do,” she reports.

From left to right: Audra Woodall-Acevedo and Dan and Emma Woodall

“We never want customers to walk away with negative things to say. With that being said, we are realistic and know we can’t make everyone happy all the time, but we do try,” Dan explains. “Our business is here to take care of and educate the community, our family and the families of our employees.”

Equipped with a special children’s waiting room filled with toys, “on school holidays and summer vacation you will find kids and grandkids of ours and the neighboring radiator shop – and their customers -- playing at our facility. We’re not always the fastest, cleanest or quietest, but we are honest and we’ll take care of each customer and their vehicle.”

At age 70 Dan still comes into the shop each day and remains a steady and ultra-knowledgeable hands-on presence. “We are real with our customers,” according to Audra. “Dan will sit on the couch and visit with the customers, and he’ll tell them when to not waste their money. Dan will call the customers himself to follow up and ensure that all is well with their repairs or trips they recently took, and if we mess up we’ll make it right.”

Attention to detail

Located outside of Houston in Spring, Texas, “Our area used to have the small-town feel, but it’s full-on city now. The growth around here has been tremendous, which is great for work but not for getting the kids to school or running errands,” Audra points out.

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