Shop Profile - Collision Repair

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Happy customers are a familiar outcome at Chicago family’s shop

Wednesday, September 14, 2016 - 07:00
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The shop’s CCC One estimating system has programs in Spanish, and “CARSTAR University has increased the amount of Spanish-speaking classes” that are available. “The CARSTAR family has been a great help — they give us advice about everything” necessary to obtain top performance, she says.

ASE certifications are also facilitated by educational programs from I-CAR, AAMS and several vendors. “We have companies that will come in and show us about bumper repair, welding and paint,” she points out. “BASF, where we get our paint from, is great about coming in and doing classes.”

AT A GLANCE

CARSTAR Chicago 38th Street
name of shop

Chicago
location

Stan Craven
owner

1
no. of shops

2
years in business

11
no. of employees

1
no. of drps

6,600
square footage of shop

8
no. of bays

4
average cycle time

$2,200
average repair order

10
average vehicles per week

BASF
paint supplier

Previously known as Supreme Auto Body, Stan decided to become a part of CARSTAR in July of last year “based on the company’s reputation and the vast amount of training and services offered,” he says.

“We chose to join CARSTAR because of the strong brand recognition in Chicago,” Stan elaborates, also citing the MSO’s EDGE Performance Groups program and “the benefits of following a very sequential method to achieving growth and an efficient operation. I believe CARSTAR will help me take my business to another level, eventually allowing us to expand our business.”

Stan’s ever-expanding commitment to serving the public carries a lot of weight. “We market to our community by giving back to the community,” he says. As part of its sponsorship of the Joliet Pink Heels, the shop painted a firetruck and trailer pink at no charge. Other sponsorships and fundraising assistance is donated to school, church and civic groups.

A service dog was obtained for a disabled veteran, and support was presented to a canine rescue organization. “Our workers also volunteer their time in helping,” Stan reports.

Media attention has been garnered through a unique affiliation with acclaimed sculptor Jeffery Breslow, who stopped by the facility while searching for painting assistance “and was impressed with what he saw.”

The shop has now painted nearly 40 of Breslow’s works to-date. The pieces show up at the shop as raw steel bent into the unusual shapes that Breslow incorporates into his designs; the paint colors are specifically selected by Breslow and applied by the shop’s staff.

Breslow describes his work as “contemporary abstract sculptures created as conversations between human creativity and the natural world.” Some of the artwork was placed on display at the Willis Tower (formerly the Sears Tower), amounting to the largest indoor/outdoor gallery showing that the landmark structure has ever conducted.

“Going into his shop is inspiring to me,” says Stan, reflecting on his fascination with Breslow’s creative expertise and the fact that “I get to watch it from the ground-up. Seeing what goes into it, and seeing how it starts from scratch, and knowing that every piece is his imagination, and how he has a vision with every single piece that he puts on — that’s what inspires me about it.”

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