Shop Profile - Collision Repair

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Struggling independent shop now thriving after becoming a franchisee

Friday, November 16, 2012 - 14:49
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When business at Action Auto Paint and Body in Roanoke, Va. wasn't meeting their expectations, the Belcher family's response was "Uh oh, better get Maaco." That's what they did, and it has helped their shop on the road to profitability.

"We were looking for a way to increase our business and knew that the help Maaco provides in production, sales and overall support would be the boost we needed," says Robert Belcher Jr., who owns the now-rebranded Maaco Collision Repair & Auto Painting along with his parents, Brenda and Robert Belcher, Sr.

The conversion was completed in early June.

"We went from being almost ready to close the business to profitability. As soon as we hung the sign and opened the doors, our daily estimate quadrupled, and the amount of cars we have on the lot to work on has quadrupled," Belcher, Jr. says.

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