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The value of training

It may be expensive to train your employees, but it will cost a lot more if you don’t train them.
Thursday, June 13, 2013 - 08:53
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  1. A healthier bottom line. This is a no-brainer. Better repairs lead to happier customers, which lead to additional customers and repeat business, which leads to greater revenue. It’s simple basic math.

    I know training carries a cost, but its benefits greatly outweigh the cost in dramatic fashion. Proper training will save time and materials, while improving CSI, quality and cycle time. All things most of us would like to see happen in our shops. In 2012, I-CAR did a study on the correlation between training and its potential to increase revenue. The study showed shops that were involved in training saw roughly a 5 percent increase in revenue that was directly related to efficiencies gained through training efforts. Do you still think training is a scam?
  1. To maintain and capture DRPs. Many DRP agreements require your staff to achieve a certain level of recognized training to maintain the partnership. I understand the basic premise from an insurance company standpoint — a certain level of quality and expertise is guaranteed by this process. Unfortunately, I have seen lots of shops try to manipulate the scores they achieve in order to maintain a certain level of training status. The current system carries some flaws, but I understand the need for a system in general. Hopefully a more equitable solution will be developed in the future.

    For now, however, it is undeniable that training offers much more benefit than it may cost. I know that in today’s economy, and understanding the current status of the collision industry in general, it may hurt initially for a shop to invest in training. I guarantee it will hurt a lot more if you don’t.

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