A Bright Local study found that 92% of consumers read online reviews to determine if a local business is a good business. People are overwhelmingly using Yelp as their review site of choice. As an auto repair shop owner, you have the power to claim your free Yelp for Business Owner's Account and update some of your business information. You can also engage with your listing in a way that draws more attention and helps generate more natural review content for your business.
Consumers likely do not do a search on Yelp for an auto repair shop just for fun. Similarly, your loyal customers don’t go to Yelp when they’re in need of new parts to beef up their ride. They pick up the phone and call you! A potential client who is searching on Yelp for a repair shop or mechanic is generally new to the area, has never had problems with their car, or is unhappy with their previous auto repair shop. This is a great opportunity for you to get your business in front of them and highlight why they should try you for their auto service needs.
Every business owner has the ability to claim their free Yelp For Business Owners account and start attracting new clients. Between working on cars, managing your staff, and building your brand, there’s not a lot of time left! Here are five tips for making the most of your free Yelp tools to attract new customers:
Tip 1 – Complete Your Listing: First claim your Yelp for Business Owners Account by visiting biz.yelp.com. Then you will walk through the steps to verify your hours, website, address, and phone number. From there you’ll want to add a specialties section that describes what sets you apart and the specific services you offer.
Pro Tip: All Yelp users search differently. Some may search ‘auto repair’ while others search for ‘mechanic.’ Make sure to include details about your services and special offerings so you can be found more often! If you also provide moving services, you should add that to your profile to give you an edge.
Visuals are also a great selling point for businesses. You can upload an unlimited number of photos, so start taking pictures of the vehicles in your lot and uploading them to your page to show off your inventory. Make sure to add captions that describe the photo, those terms can be used to your advantage (i.e. if you have a Toyota in your lot and a user is searching Toyota dealers). Photos of the business, your staff, and happy customers are always great, too.