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Valspar Automotive serving up custom rides at SEMA Show 2016

Thursday, October 13, 2016 - 07:00
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Valspar Automotive will serve up its sweetest custom rides yet at the SEMA Show this year, November 1-4, at the Las Vegas Convention Center. Feature vehicles in the company’s booth (no. 10851, North Hall) and outside of the center showcase the global leader’s coatings, from an original True Blue Pearl on a 1967 Mustang Fastback from the Matrix Automotive Finishes line to a  new toner from its OEM-approved brand, DeBeer Refinish, on a custom build yet to be announced.
“We receive a lot of submissions throughout the year for SEMA vehicles,” says Laura Yerkey, director of marketing, Valspar Automotive. “All are truly amazing ground up builds finished in our paint brands, which makes the decision very difficult for us. It seems like it gets harder and harder each year, because the builds are even more amazing. This year’s vehicles are truly the best of the best.”

Set for SEMA 2016 in the Valspar Automotive booth no. 10851 (North Hall) is a 1950 Studebaker Dragster in Matrix Automotive Finishes by Tony Lanesky of Anton’s Hot Rod Shop of Cleveland, Ohio, a 1978 Pontiac Trans Am in Prospray Finishes by John Wargo of The Custom Shop in Flanagan, Illinois and a custom trike in Matrix colors from Las Vegas’ notorious Counts Kustoms and History’s “Counting Cars”.
The fourth and final vehicle will be announced Tuesday, November 1—day one of the show. “We’re keeping this vehicle under wraps until then,” says Yerkey. “The news will truly impact the refinish market on a global level and solve a major industry problem.”

Three additional vehicles will represent Valspar Automotive and its brands in various locations on the grounds outside of the Las Vegas Convention Center: a 1958 Plymouth Belvedere in Prospray Finishes by John Wargo of The Custom Shop in Flanagan, Illinois; a 1967 Ford Mustang in Matrix Automotive Finishes by Brandon Knowles of Brand-X-Customs in Everett, Washington; and a 1947 Ford Pickup in Valspar Refinish by Bo Vescio of Vescio Customizing & Restoration in Minneapolis, MN.
All body repairs made to Valspar Automotive’s SEMA 2016 feature vehicles have been done using products from the U.S. Chemical & Plastics line—booth no. 10653.
For more information about Valspar Automotive, visit
Valspar: If it matters, we're on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,100 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit and follow @valspar on Twitter.

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