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Toyota to feature new product line, Toyota Recommended Repair Procedures challenge at SEMA

Monday, October 30, 2017 - 07:00
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Toyota Wholesale Parts will make a presence alongside Toyota Racing at the 2017 SEMA Show. Come see our new products, your favorite athletes, motorsports legends, and a chance to win a drone in the TRRP Challenge!

New Genuine Toyota Radiator & Condenser Product Line
We’ve slashed our prices. With up to 70% off condensers and 50% off radiators from OE parts with this new, Genuine, product line. This substantial price reduction provides Toyota Dealers and independent repair facilities with genuine OE radiators and condensers at competitive prices.

Motorsports Legends
Stop in to experience a live broadcast of the Action Sports Show. Your favorite motorsport legends, athletes and reigning NHRA Top Fuel Dragster Champion Antron Brown, will do a live interview at the booth. Don’t miss out.

Toyota Recommended Repair Procedures (TRRP)
Save time and reduce your supplement count. TRRP incorporates Toyota Genuine Repair Procedures which helps to ensure a safe and proper repair. Embedded in Mitchell Estimating Cloud software, TRRP allows users to write estimates guided by Toyota’s best practices for collision repair.

Toyota Motor North America and Mitchell International will partner at the 2017 SEMA Show for the first ever TRRP Challenge*. Challengers will utilize the new Mitchell Estimating Cloud software powered with Toyota Recommended Repair Procedures (TRRP). The fastest, most accurate estimate of the day will win one of several prizes including a drone.

Join us at the SEMA Show, Las Vegas Convention Center, Central Hall, Booth # 24800.

*No Purchase Necessary. Employees and relatives of Toyota Motor North America, Inc.& Mitchell International are not eligible.

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

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