Last year’s inaugural event featured nearly a dozen vehicles and their builders. Taking place Monday, Oct. 29, during the Exhibitor Appreciation Reception, media will hear from vehicle builders as their car or truck rolls onto a stage and they share details about their one-of-a-kind creation in advance of the SEMA Show opening the next morning.
In addition, the SEMA Awards recognizing the Hottest Vehicle award winners will be announced and presented during the Vehicle Reveal. The award had been presented during the Tuesday New Products Breakfast in the past, and is being moved to give media a chance to report on the news earlier, as well as provide winning automakers more time to announce the accolades during Show week.
“Journalists are eager to share the news and trends from the SEMA Show each year,” said Peter MacGillivray, SEMA VP of Events and Business Development. “The announcements and activities at the Monday Vehicle Reveal gives reporters exclusive content to share with their readers and viewers.”
Media are able to select the Vehicle Reveal when applying for credentials to the SEMA Show. To learn more or for details, visit www.semashow.com/media or call 909-396-0289.
